NEW YORK, NY--(Marketwired - April 06, 2016) -
Engine Group has officially launched 'co/star,' a content-first influencer marketing solution in partnership with entrepreneur and investor Kevin Jonas. Originating out of the network's digitally-led creative agency, Deep Focus, co/star not only matches brands with influencers and celebrities but also collaborates with them to develop high-quality branded content.
co/star will be led by Ambassador Exchange co-founder and industry veteran Sean Finnegan as its Managing Director. Finnegan will report to Ian Schafer, Founder & Chairman of Deep Focus. Jonas assumes the role of Managing Partner.
"For the last three years, Sean and I have worked with some of the world's best brands and social media content creators to make and distribute content that engages audiences," said Jonas. "We are excited to join forces with Deep Focus and Engine Group to launch co/star and deliver great branded content created by influential creators and distributed on the platforms audiences use every day."
A turnkey offering, co/star is a collaborative solution that facilitates and enables the creation, distribution and measurement of the highest quality branded content developed in collaboration with social media influential creators across Instagram, Snapchat, YouTube, Twitter, Vine, Periscope, Pinterest and Tumblr. co/star prioritizes real engagement with high-quality branded content allowing for maximum distribution and real results.
The company is already working closely with Deep Focus client eBay on influencer and creator marketing initiatives. Additionally, co/star will have an exclusive partnership with Marketing Evaluations, Inc. -- the Q Scores Company, the industry standard for measuring consumer appeal of personalities -- to provide influencers' Q Scores by demographic to help customers determine strengths and weaknesses against target audiences as part of the selection process.
"We owe it to our clients to constantly raise the bar on the quality of branded content and this offering will serve the needs of our clients, while also retaining the ability to work directly with publishers or even other agencies. It's important to collaborate closely with external partners to get the best output and results," said Schafer. "We're excited for co/star to make it easier to collaboratively create and distribute great content made by talented people with highly engaged audiences."
The launch of co/star widens the breadth of Engine Group's existing content offerings, including Moment Studio and Trailer Park, and comes on the heels of the launch of Deep Focus' branded-content solution DFx in August 2015. DFx co-produces authentic, strategically-centered creative content for brands looking to make more meaningful connections with their consumers and distributes content through collaborative partnerships with leading content creators and publishers.
Engine is a global marketing services network comprised of best-in-class communications specialists. Engine has a unique collaborative model that adds tangible value to clients -- transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia, the individual businesses within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Moment Studio, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. Together, they cover a vast range of marketing services including market research, creative, strategy, digital, social media, advertising, public relations, and content creation and production. Clients include Unilever, Santander, Sky and all the major entertainment studios including Warner Bros, Disney and 20th Century Fox.
About Deep Focus
Deep Focus is an award-winning, digitally-led creative agency that builds culturally connected brands and was founded in 2002 by Ian Schafer. Headquartered in New York City, the 500-person agency has a global footprint with additional offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Deep Focus proudly builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. Deep Focus is part of Engine Group, a mid-sized global marketing services network comprised of specialist communications agencies that transform brands through a collaborative culture and business approach. For more information, visit www.deepfocus.net or @deepfocus.
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