The Engineering Lab by the James Dyson Foundation Opens at Science World British Columbia on December 3rd Free Public Admission Day


VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 1, 2011) -

Editors Note: There are two photos and four videos associated with this press release.

James Dyson believes that creativity and innovation are related to discovery and exploring the world in a hands-on way.

That's why the James Dyson Foundation has teamed up with Science World to create a North American first: the Engineering Lab by the James Dyson Foundation, which opens free to the public on Saturday, December 3rd - as part of a Dyson-sponsored free admission day.

"Inventing and creating must be encouraged and Canada has a wonderful legacy of engineering and innovative research and development. From the creation of the epic Trans-Canada railway and highway; to the invention of insulin, IMAX films, revolutionizing air and public transit through Bombardier, technology advances and the list goes on," explains James Dyson.

"Science World is a wonderful place and it's been great fun to collaborate with them to create the Engineering Lab. We hope it will help inspire Canada's young inventors, engineers and designers of the future to continue to be curious about the world. That is the most essential element of innovation," says James.

Engineering Fascinating

The Engineering Lab by the James Dyson Foundation that's on-site at Science World features an irresistible tangle of tall tubes and valves that encourage experimentation with air flow.

Brightly coloured scarves are sucked into the apparatus, and children can turn and direct valves to change the route the scarves take before they are vaulted out of clear plastic tubes at the top. In the process they learn about cause, effect and engineering principles.

The Engineering Lab also features an Interactive Classroom where children learn about velocity, gravity and other important engineering principles. Activities include building spaghetti bridges, marble runs and even constructing their very own geodesic dome.

For families and educators who can't make it to Science World British Columbia to see the live exhibit, the James Dyson Foundation offers an interactive companion site at www.jamesdysonfoundation.com/scienceworld that's filled with activities, scientific facts and more.

To see the Engineering Lab being constructed and hear more about the James Dyson Foundation, watch a brief film at http://www.youtube.com/watch?v=UJl3kog3Q4o.

About the James Dyson Foundation

The James Dyson Foundation works to spark young people's interest in engineering by inspiring the world's next generation of engineers. Through free initiatives such as the James Dyson Foundation Education Box, workshops and exhibits around the world, the Foundation encourages young people to think differently, experiment and invent.

About Science World British Columbia

Science World British Columbia is a non-profit organization which engages British Columbians in science and inspires future science and technology leadership throughout our province and the nation. Learn more at www.scienceworld.ca.

To view the photos associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/jdf800.jpg.

http://media3.marketwire.com/docs/jdfa800.jpg.

To view the videos associated with this press release, please visit the following links:

www.youtube.com/watch?v=UJl3kog3Q4o.

www.youtube.com/watch?v=YSysLhac-ic.

www.youtube.com/watch?v=ZgDIIJ4FxwM.

www.youtube.com/watch?v=yW1W_skbn7E.

Contact Information:

Strategic Objectives
David Weinstein
1-866-366-7733 x231

Strategic Objectives
Deb Quinn
1-866-366-7733 x231
dquinn@strategicobjectives.com

The Engineering Lab by James Dyson Foundation opens at Science World British Columbia on December 3rd, 2011.  Photos courtesy of jamesdysonfoundation.com/scienceworld The Engineering Lab by James Dyson Foundation opens at Science World British Columbia on December 3rd, 2011.  Photos courtesy of jamesdysonfoundation.com/scienceworld