SOURCE: Webtrends


December 07, 2010 08:00 ET

Enhanced Webtrends Apps Lets Marketers Rapidly Create Branded Social and Mobile Marketing Campaigns

Increased Usability and New Design Environment Improve App Creation

SAN FRANCISCO, CA--(Marketwire - December 7, 2010) - Webtrends, the global leader in mobile and social analytics, today announced new Webtrends Apps capabilities that enable marketers to more easily deliver fully branded campaigns across Facebook, websites, iPhone, iPad, Android and Nokia.

Social and Mobile Marketing Made Easy
Launched by Webtrends in August 2010, Webtrends Apps helps marketers build, publish, manage and track experiences across social and mobile platforms -- delivering consumer engagement around polls, quizzes, games, interactive commerce and content syndication.

Webtrends addresses marketers' urgent need to create social and mobile apps faster than ever before by adding new capabilities to Apps:

1. Drag and drop design to move, resize and edit text, images and videos with one simple click.
2. Collaborative design environment to share and edit an app and its analytics between multiple people.
3. Design themes to instantly create a unique look for your app.

Webtrends Apps is the only solution that offers complete branding by marketers, including full drag-and-drop, custom calls to action, multiple pages and the ability to deploy natively to numerous platforms. Competitive solutions such as Buddy Media, Involver and Wildfire require programmers who know CSS in order to fully brand apps.

Improving Customer Engagement
"We wanted to create a polling experience that was enjoyable and effortless for our customers on Facebook," said Nicole Perri, social media community manager at Quidsi Inc., the parent company of and "The Webtrends App made it simple to publish a fully branded campaign at the click of a button, and helped us to create fresh, fun content that immediately got attention."

"We were very impressed with the usability of the Webtrends Apps platform to help us develop our AIM Jason Derulo Facebook app," said Laura Shull-Chandler, AOL. "Webtrends has developed a tool that enables us to easily engage with thousands of fans."

"Our customers have produced numerous social and mobile marketing campaigns, which consistently helps them increase customer engagement, measure the value of those interactions and optimize the content delivered," said Peter Yared, vice president and general manager, Apps at Webtrends. "We are thrilled with the response to Webtrends Apps since its initial launch. Our ability to help marketers create, measure and improve their campaigns is unparalleled and we are committed to continued innovation to help marketers keep pace with the rapidly evolving landscape."

Facebook Marketing Webinar
Webtrends will host "The First Step in Facebook Domination: Your Fan Page" webinar on December 16th at 11:00 a.m. PT / 2:00 p.m. ET. For more information or to attend the webinar, please register here.

New Webtrends Apps capabilities are available today. For more information, visit

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

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