SOURCE: LIVEALITY

LIVEALITY

February 20, 2014 10:25 ET

Enhancing Peer-to-Peer Fundraising for Nonprofits, Turnkey Promotions and LIVEALITY Announce Partnership

Nonprofits Now Have an Innovative Way to Build Awareness, Increase Fundraising, and Attract Sponsors

MADISON, WI--(Marketwired - Feb 20, 2014) - Turnkey Promotions and LIVEALITY have announced a partnership that enhances peer-to-peer fundraising for nonprofit event directors, sponsors, donors, and participants.

Turnkey, with 25 years of event marketing leadership, will now offer its nonprofit clients the LIVEALITY KEEPIX -- a unique marketing activation tool and innovative digital keepsake. The KEEPIX is a branded and personalized digital photo book that captures an entire event. LIVEALITY's mobile app allows participants to upload their own photos into the KEEPIX and share their experience via social media with ease.

"Our participants at the Jingle Bell Run/Walk for Arthritis were delighted to receive a LIVEALITY KEEPIX in recognition of their support and our sponsors were thrilled with the additional exposure," Megan Cooley, community development manager at the Arthritis Foundation, says. See the Jingle Bell Run/Walk for Arthritis KEEPIX.

The partnership has multiple benefits for nonprofits. The incorporation of a KEEPIX into peer-to-peer fundraising events enhances fundraiser and donor satisfaction. It celebrates the stories of participants and their loved ones. Through its use in viral marketing, the KEEPIX is the perfect platform to spread awareness of a nonprofit's cause. The high consumer engagement rates create greater exposure for event sponsors and maximize brand impressions.

"Recognition is what drives fundraising," Turnkey CEO Katrina VanHuss says. "LIVEALITY's KEEPIX provides recognition in its best form. This product will help nonprofits build stronger ties between their fundraisers and their mission. We're excited to offer our clients this innovative approach to fundraising."

"As a company, we're excited to accelerate the fundraising efforts of nonprofits and create awareness of their causes," LIVEALITY CEO Carl Helle says. "Helping clients tell their story through the power of celebrating memories is our core strength."

About LIVEALITY:
LIVEALITY is a technology company that creatively combines event photos with individuals' candid photos in a mobile app. It is the perfect intersection of a brand, an event, and the individual -- ideal for endurance events, nonprofits, sponsors, travel destinations, youth sports, camps, and more. The software makes it easy to capture and share special moments. The LIVEALITY app is available on iOS and Android devices.

About Turnkey:
Turnkey Promotions is a Richmond-based promotions company that is research and nonprofit focused. The company specializes in corporate recognition programs that change behaviors and nonprofit incentive programs that increase individual participant fundraising, lower administrative costs, and retain volunteers. Turnkey's logo-imprinted items make for great grocery store conversations and create awareness all year long. Follow Turnkey Promotions on Facebook, Twitter, YouTube, or via blog posts at www.turnkeywow.wordpress.com.

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