SOURCE: Sony Europe

Sony Europe

September 02, 2009 11:30 ET

Enjoy the Silence: Sony Introduces World's First In-Ear Digital Noise Cancelling Headphones

MDR-NC300D Cuts 98.4% of Ambient Noise

BERLIN--(Marketwire - September 2, 2009) -


-- World's first in-ear digital noise cancelling headphone

-- New Digital Noise Cancelling processor cuts up to 98.4% of ambient noise

-- Auto Artificial Intelligent Noise Cancelling (AINC) continuously selects optimum NC mode to suit any environment

-- No-compromise hi-fi audio with digital sound enhancer, full digital amplifier S-Master and 16mm Neodymium driver

-- High-comfort vertical in-ear design

-- Also available: MDR-NC33 affordable noise cancelling earbud headphones with 100 hour battery life

Now you can relax and immerse yourself in an undisturbed world of hi-fi sound, whether you're travelling, working or just enjoying some quality 'me time' at home.

The beautifully styled MDR-NC300D from Sony is the world's first in-ear headphone that uses digital noise cancelling to cut distracting noise.

Advanced Artificial Intelligent Noise Cancelling (AINC) continuously monitors and analyses ambient noise around you, whether you're flying, on the bus, in the train or a busy office. The MDR-NC300D earbud headphones use this information to select the optimal anti-noise profile at every instant. It's totally automatic, with no need to select NC modes while you're listening. The result is crystal-clear, detail packed music with an extraordinary 98.4% reduction in ambient noise.

Complementing its phenomenal noise cancelling performance is serious hi-fi performance. Exclusive to Sony, S-Master Digital Amplifer technology assures a commanding, detail-packed soundstage with any music source. There's also a choice of 3 selectable sound modes (Movie, Bass, Normal) that fine-tune frequency response to suit your personal listening preference. Audiophile sound quality is further enhanced by the super-size 16mm Neodymium driver for rich, smooth sound and powerful, extended bass.

The headphone's vertical in-ear design is designed for maximum comfort during extended listening sessions. It's supplied with 7 sizes of soft silicone earbud for a perfect fit.

There's also a convenient monitor switch that switches off digital noise cancelling if you need to hear in-flight announcements or whatever's going on around you. A single AA battery provides power for up to 20 hours of uninterrupted listening.

MDR-NC33 in-ear noise cancelling headphones

Also available, the new MDR-NC33 in-ear headphone offers superb noise cancelling performance at a very attractive price.

Delivering an incredible 100 hours listening time with a single AAA battery, the MDR-NC33 earbud headphones cut ambient noise by an impressive 90% while you're travelling or listening in busy environments.

Sound quality is clear and satisfying, with powerful, vivid bass delivered by the large 13.5mm Neodymium driver. Like the MDR-NC300D, the vertical in-ear design offers excellent listening comfort, with three sizes of silicone earbuds included for a perfect fit.

The MDR-NC300D and MDR-NC33 in-ear noise cancelling headphones are available from October 2009.

Key technical specifications:

FEATURES                  MDR-NC300D               MDR-NC33
--------                  ----------               --------
Colours                   Black                    Black, Red, White
Type                      Closed                   Closed
Impedance (O)             16                       16
Freq. resp. (Hz)          6-24,000                 10-22,000
Driver unit, Magnet       16 mm, Neodymium         13.5mm, Neodymium
Power handling            100 m/W                  50 m/W
Plug type                 Gold plated stereo mini  Gold plated stereo mini
Noise reduction           98.4%                    90%
Battery life (AAA/NiHM)   20h / -                  100h / -
Accessories               Carrying pouch           Carrying pouch
                          In-flight plug,          In-flight plug,
                          cord adjuster,           cord adjuster
                          cord extension
Weight (g)                8 / 53(box)              7 / 19 (with battery)

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

-- All seven models consume only 0.3W in Standby mode.

-- Over 85% power efficiency of amplifier block is achieved with the full digital amplifier, S-Master.

Process

-- Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used in certain printed wiring boards.

-- Corrugated cardboard is not used for the packaging cushions. Packaging cushions are made from paper.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

-- Reducing CO2 gas emissions

-- Increasing the percentage of renewable energy used in manufacturing facilities

-- Minimising the resources used by our factories in manufacturing

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony," "WALKMAN," "VAIO," "Cyber-shot," "Handycam," "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.