July 26, 2012 14:44 ET

Enjoy Valdepenas Wines During Canada's Hot Summer Months

TORONTO, ONTARIO--(Marketwire - July 26, 2012) - Summer is here and it's the perfect time of year to enjoy the wines from P.D.O. Valdepeñas. Original and approachable Valdepeñas wines are perfect for summer entertaining.

Valdepeñas wines are 100 per cent Spanish with a unique origin and one of the second most widely-consumed P.D.O. in Spain, meaning that it is only a "Valdepeñas" if the grapes are grown and the wine is made and bottled in this unique region at the heart of Spain. PDO Valdepeñas wines also offer outstanding value and there's a PDO Valdepeñas wine for every occasion. The sun-baked soil of the region is dry and hard, which is how Valdepeñas got its name. It derives from Val de Peñas, meaning 'Valley of Stones.'

Valdepeñas Protected Designation of Origin (PDO) is the organization that guarantees the uncompromising quality through strict monitoring of every step of wine production, maintaining the levels of popularity that have long been enjoyed by PDO Valdepeñas wines throughout their long and illustrious history.

The essence of the region imbues every one of its wines - a source of natural aromas and flavours that give its wines their universal character, making them a simple, yet elegant choice for summer entertaining. The wines of the PDO Valdepeñas in Spain bring a thousand years of tradition to life to arouse the senses and bring the freshness of fruit to the palate.

With a new logo and new global marketing program, the P.D.O. Valdepeñas aims to send out the message that PDO Valdepeñas wines are different from the rest, with their own original style.

Consumers can now identify Valdepeñas wines from the label on the back of all the bottles protected by the Designation of Origin. The generic back label for the D.O. Valdepeñas was redesigned in 2011 to include the new logo. For more information, visit

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