SOURCE: Omniture

October 28, 2005 08:00 ET

Enkeboll Designs Drives Online Revenue Up 30 Percent With Omniture SiteCatalyst

Wood Design Company Carves Technology Lead With Real-Time Metrics and Customer Insight

OREM, UT -- (MARKET WIRE) -- October 28, 2005 -- Omniture, the largest and fastest growing provider of on-demand Web analytics, today announced that Enkeboll Designs, the leading manufacturer of architectural woodcarvings for the high-end residential remodeling and new construction industries, has increased online revenue by 30 percent and dramatically improved the way they go to market with new products using Omniture SiteCatalyst. With real-time analytics accessible through an intuitive dashboard, Enkeboll now has the tools to improve decision-making and maximize its online channel.

Prior to Omniture, Enkeboll used a basic analytics package that provided limited insight into Web traffic, trends and customer behavior. It was impossible to measure the effectiveness of online marketing campaigns or changes made to the Enkeboll Web site. Enkeboll was also acutely aware that they were not leveraging Web technology and analytics to gain competitive advantage in their industry. To address these concerns, Enkeboll searched for a comprehensive Web analytics solution that would provide the insight and tools necessary to take their Internet business to the next level. Today the company uses the most advanced Web analytics system on the market, Omniture SiteCatalyst, to optimize its online channel and improve business performance.

"We looked at a number of analytics solutions, but found that Omniture provided much more detail in terms of the reporting and data analysis capabilities," said Richard Enriquez, director of marketing at Enkeboll. "SiteCatalyst is truly my dream tool that helps me maximize online revenue. I can now measure my decision-making with hard facts, which gives me the power to make appropriate changes to grow our online business."

Moving the Company Forward

SiteCatalyst has uncovered key insights that are moving Enkeboll forward. Capturing real-time Web analytics about the Company's online programs and initiatives has created a more efficient go-to-market strategy with new products. Enriquez can easily monitor the effectiveness of online promotions and initiatives to see which programs are the most effective and offer the greatest ROI. This information is used to quantify online expenditures and allocate resources.

Enkeboll has also improved decision-making and Web performance with SiteCatalyst. When the company redesigned its Web site, they used data from SiteCatalyst to determine which items to prominently feature on the home page in order to maximize Web real estate and clickthroughs. Also, while redesigning their eCommerce ("eStore") solution, SiteCatalyst revealed hundreds of visitors entering the eCommerce site, but very few actually purchasing products. This caused Enkeboll to rethink site navigation and streamline the checkout process.

Enriquez uses SiteCatalyst daily to monitor key metrics and shares reports regularly with the executive team. With a customized dashboard, Enriquez has his finger on the pulse of Enkeboll.com, tracking revenue, most popular pages, search engine inputs, pathing, and most downloaded files. "With Omniture, you have all the data you need in real-time," concludes Enriquez. "It doesn't get better than that."

To review a complete Omniture case study on Enkeboll Designs please access: http://www.omniture.com/global/case_studies

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard. www.omniture.com

About Enkeboll Designs

Founded by renowned designer Raymond Enkeboll in 1956, Enkeboll Designs is known throughout the nation as the leading producer of architectural accents and details for residential remodeling and new construction, as well as commercial and historic environments. Based in Carson, California, Enkeboll crafts over 500 detailed architectural wood and resin designs including decorative moldings, arches, panels, rosettes, posts and more. For more information about Enkeboll accents, visit www.enkeboll.com or call (800) 745-5507.

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