SOURCE: HealthSport, Inc.

May 02, 2007 10:50 ET

Enlyten, Inc. Announces Partnership With AC Milan for Enlyten™ SportStrips™

AMHERST, NY -- (MARKET WIRE) -- May 2, 2007 -- Enlyten, Inc. announced that it has partnered with AC Milan, one of the world's premier soccer clubs, for testing and endorsement of Enlyten SportStrips. Enlyten is a subsidiary of HealthSport, Inc. (OTCBB: HSPO), a publicly traded company. HealthSport is focused on the development, manufacturing and marketing of nutritional supplements in a one-of-a-kind edible film strip delivery system.

The announcement was made today at a viewing party for the second leg of the UEFA Champions League semi-final match between AC Milan and Manchester United. The viewing party was held in the Home Depot Center in Carson, California. According to Dan Kelly, president of HealthSport, "We are thrilled to be working with AC Milan. This partnership will enable us to reach out to an international audience through one of the world's most popular sports. We are very excited to be working with the club as well as with their youth soccer program in the U.S."

As part of the partnership, AC Milan will continue to test Enlyten products at Milan Lab, the club's state-of-the-art testing facilities in Milan. AC Milan is the only professional sports club in the world to have its own sport performance testing laboratory. AC Milan's players will also use Enlyten SportStrips as part of their daily nutritional regimen to assist in maintaining proper hydration and muscle recovery.

Eddie Marles of AC Milan commented, "We are excited about this partnership agreement with Enlyten. Through this agreement, our Milan Junior Camp program will receive full support from Enlyten, foreseeing sponsorship to our team in Milan by the beginning of the 2008 season. This is something we truly look forward to especially after the results that we have obtained since we began giving this product to our players. We submitted the product to rigorous tests both at Milan Lab and the laboratories that conduct testing for the 'Lega Calcio,' or the official Serie A governing body." Serie A is the top division of the Italian Football League, the highest football league in Italy and one of the top leagues in the world. Mr. Marles added, "The results were good and there were no banned substances found in the product."

In addition to the testing of the product at Milan Lab, Enlyten will be a sponsor of 20 AC Milan summer camp programs across the United States. Participants will have the opportunity to use the Enlyten SportStrips. "We will definitely recommend the product to our youth program players," said Marles.

Enlyten SportStrips utilize a new and unique film strip delivery system that provides needed electrolytes to the body before, during and after vigorous workouts. When placed between the cheek and gum, Enlyten SportStrips provide a fast and efficient delivery of electrolytes compared to any other sports product.

HealthSport also recently announced that U.S. soccer star Brandi Chastain will serve as a spokesperson for Enlyten SportStrips. Chastain is an Olympic gold medalist and a member of the U.S. Women's National Soccer Team from 1991 to 2004, including the famous game winning penalty kick against China in the 1999 Women's World Cup final.

About AC Milan

Known as the Rossoneri, or "the red and black" for their striped uniforms, Associazione Calcio Milan is one of the most successful clubs in Europe and competes in Italy's top tier, Serie A. Since the club was founded in 1899, AC Milan has won six UEFA Champions League titles, three Intercontinental Cups and 17 Italian Serie A championships. The first-team roster includes several 2006 World Cup participants, including Brazil's Dida, Cafu, Kaka and world-renowned striker Ronaldo. AC Milan has been voted by UEFA as the world's most successful team and has appeared in 5 straight Champions League semi final games. In 2007, Forbes.com ranked AC Milan as the fifth-richest club in the world at an estimated value of $824 million dollars. AC Milan is the only professional sports club in the world to own a testing lab (Milan Lab).

About HealthSport, Inc.

HealthSport (http://www.healthsportinc.com/) is focused on the development and marketing of branded nutritional supplements in a one-of-a-kind edible film strip delivery system. The company's Enlyten™ SportStrips™, a thin film electrolyte strip, has recently undergone and completed pre-launch trials. The trials, conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael J. Krzyzewski Human Performance Laboratory ("K Lab''), involved athletes from various disciplines at the intercollegiate level. Preliminary findings of these studies suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the human body in a safe, fast and effective manner.

Contact Information

  • CONTACT:
    HealthSport, Inc.
    www.healthsportinc.com

    Enlyten SportStrips
    www.enlytenstrips.com

    For more information:

    Media Inquiries, please contact
    Cenergy Communications
    Attn: Susan Kirkpatrick
    Ph: (716) 652-7400

    For all other questions, please contact:
    Enlyten, Inc.
    Attn: Sophia Mucyn
    Ph: (716) 691-6763