SOURCE: Enrollment Rx

Enrollment Rx

March 26, 2013 09:00 ET

Enrollment Rx Strengthens Admissions Process for Coker College

Cloud-Based CRM Supports 30% Increase in Applications, 15% Bump in Admits

SCHILLER PARK, IL--(Marketwire - Mar 26, 2013) -  Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Coker College has enhanced the admissions process for its day, evening and graduate programs. With Enrollment Rx in place, the college has realized a 30% increase in applications and 15% increase in admits during 2012, as compared to 2011.

Coker turned to Enrollment Rx in 2011 to streamline communication systems in its admissions operation. Today, the increasingly selective residential college uses Enrollment Rx's automated workflow, detailed reporting and centralized access to student information to reliably process a growing number of applications and admittances.

"Enrollment Rx has allowed our staff to work smarter, not harder, which means that they can concentrate their efforts on ensuring that our recruiting program remains a highly personalized one," said Adam Connolly, director of admissions at Coker College. "We've never had this many applications at this point in the cycle in the history of the school."

Built on the salesforce.com enterprise cloud computing platform, Enrollment Rx solutions span the entire student lifecycle to help administrators connect and communicate in a real-time environment with multiple constituents. With Enrollment Rx, Coker has realized the following benefits:

  • Time savings. Enrollment Rx's automated workflow -- e.g. sending a literature piece to a student one week after admit -- has eliminated time spent stuffing envelopes and bulk mailings. As a result, the admissions staff is more organized and efficient. 
  • Improved recruitment. Enrollment Rx archives all student information in the CRM, providing easy, centralized access to prospect information, such as when materials were mailed and suggested follow-up date.
  • Improved retention. Coker can now track students in an organized way through the entire admissions process, allowing for more communication and better retention.

"The experts at Enrollment Rx worked closely with our team to help us customize the application to our unique requirements," Connolly said, "and now we are exploring options to expand our implementation of the Enrollment Rx system to other departments, such as financial aid."

For more information on Enrollment Rx's full suite of products, visit www.enrollmentrx.com.

About Enrollment Rx
Enrollment Rx is a higher education technology vendor, which provides innovative cloud-based CRM solutions that span the entire student lifecycle. Built on salesforce.com's cloud computing platform, Enrollment Rx puts enterprise-class functionality, seamless integration and a proven partner ecosystem within reach of any size school. Academic institutions such as National Louis University and Penn State Smeal College of Business rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow, without overhauling the system when new devices, applications, or business processes are introduced.

Contact Information

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