SOURCE: Ensequence


April 04, 2011 09:03 ET

Ensequence Announces General Availability of the iTV Manager Programmer Edition 2.0

Interactive TV Management Platform From Ensequence Being Used In-Market to Create, Manage, Update and Deploy iTV Experiences

NEW YORK, NY--(Marketwire - April 4, 2011) - Ensequence, the interactive TV company, today announced the general availability of the Ensequence iTV Manager® Programmer Edition 2.0. The iTV Manager platform is the only lifecycle and workflow management solution available today that simplifies interactive television development and deployment, making it possible to implement hundreds of iTV experiences quickly and at scale. 

The iTV Manager platform enables programmers to broadly deploy interactive television experiences, including sponsorships, which increase programming ratings and advertising effectiveness through measurable, higher viewer engagement levels with content. The Ensequence iTV Manager platform is in production use today by leading programmers to create, manage, update and deploy interactive experiences.

"Interactive programming and sponsorships that used to take months to test, certify and deploy now take a fraction of this time," said Aslam Khader, Ensequence Chief Technology and Product Officer. "The Ensequence iTV Manager platform has dramatically increased the ease with which our programming customers can deploy interactivity across their channels and families of channels."

The iTV Manager Programmer Edition scales the volume of interactive experiences through a robust web-based interface. A modular platform, its components can be integrated into existing broadcast infrastructures. Components consist of the iTV Manager Core Platform along with several modules that can be added to create the optimal iTV infrastructure for managing high volumes of interactive programming and sponsorships.

iTV Manager can be purchased as a Managed Service.

About Ensequence
Ensequence, the interactive TV company, enables programmers, service providers, and advertisers to create and deploy a high volume of uniquely branded interactive television experiences that increase programming ratings, advertising effectiveness and merchandise sales. The company manages the technical complexities of iTV implementation and enables its customers to quickly, affordably and dependably deploy interactive television, making content more powerful and engaging than it has ever been. Ensequence's customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, ESPN, Showtime Networks, The Walt Disney Company, Turner Broadcasting, HBO, QVC, Rainbow Network Communications, Comcast, Time Warner Cable, Canoe Ventures, DISH Network, DirecTV and Verizon. To learn more, visit

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