SOURCE: Ensequence

May 18, 2008 10:03 ET

Ensequence Partners With HSN for Open Platform Interactive Television Shopping Services

Ensequence to Demonstrate the 24x7 Shopping Experience for EBIF and Tru2way™ Technology at The Cable Show 2008

NEW ORLEANS, LA--(Marketwire - May 18, 2008) - NCTA, Booth 1305 -- Ensequence, the interactive television company, and interactive lifestyle network and retail destination HSN today announced that Ensequence is now developing a new EBIF version of HSN's live interactive television shopping service -- 'Shop by Remote.' Utilizing EBIF's open industry standard code will enable HSN to garner broader distribution of the shopping application and allow more and more television viewers to immediately purchase any item on the HSN channel using their existing remote control.

"HSN's 'Shop by Remote' is a central component of our overall strategy of leveraging technology and emerging platforms to allow millions of consumers access to HSN's compelling content and tremendous products whenever and wherever they want," said Sean Bunner, HSN Operating Vice President of Advanced Services. "We are excited to work with Ensequence to make 'Shop by Remote' an even more accessible application for our many distribution partners. Their comprehensive multi-platform capabilities and robust authoring and publishing software makes Ensequence the logical choice to support our efforts to maximize distribution opportunities."

Already in 15 million homes, 'Shop by Remote' is the only live interactive television shopping service in the United States and can be accessed directly from the HSN television channel. As with the original application, the new Ensequence EBIF version will allow viewers to purchase products with a touch of a button on their television remote control.

"HSN's 'Shop by Remote' is revolutionizing television," said Dalen Harrison, Ensequence CEO. "By working with Ensequence, HSN is giving more distributors the opportunity to offer their subscribers the next generation of interactive home shopping through the power of the TV remote control."

Ensequence is demonstrating the 'Shop by Remote' 24x7 shopping experience for EBIF and tru2way™ technology in the Ensequence booth, number 1305, at the Cable Show 2008.

About Ensequence (www.ensequence.com)

Ensequence, the interactive television company, is changing the future of television. Ensequence partners with the world's most innovative programmers, advertisers and distributors to create the most sophisticated interactive television experiences and deliver these experiences across the widest range of platforms -- including television, broadband, mobile devices and Blu-ray Discs. The combination of their award-winning software suites and professional services makes it possible to dynamically build and quickly deploy highly targeted interactive television content and easily measure results with near real-time, web-like performance metrics. Ensequence clients include: Spike TV, Bravo, Nike, Major League Baseball Advanced Media, Sony Pictures Home Entertainment, HSN, MTV Networks UK & Ireland, Disney, Hewlett-Packard, QVC UK, UKTV, TV Guide, the BBC, BSkyB, Cox Communications, DIRECTV, DISH Network and Sky Sports. To experience the future of television, visit www.ensequence.com.

About HSN

HSN is an interactive lifestyle network and retail destination, offering a cultivated assortment of exclusive products combined with the "best of breed" in top brand names. The HSN experience takes shopping to a new level by incorporating experts, entertainment, inspiration, solutions, tips and ideas for its customers. On HSN and HSN.com, customers will find exceptional selections in Beauty (e.g. Clarins, Philippe Chansell's Ready To Wear, Perlier, Color by Cynde Watson, Wei East); Jewelry (e.g. Heidi Daus, R.J. Graziano, IMAN Global Chic, Jay King, Tori Spelling); Home/Lifestyle (e.g. Colin Cowie, Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, METHOD, Wolfgang Puck); Fashion/Accessories (e.g. Carlos Falchi, Tina Knowles, SCOOP Style, Sharif); and Electronics (e.g. Garmin, Gateway, GE, Kodak, Magellan, Panasonic, Samsung, Westinghouse). HSN is available across all media including its TV network, the 4th largest cable network in the U.S., reaching 90 million homes, and HSN.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating business of IAC (NASDAQ: IACI).

Tru2way is a trademark of Cable Television Laboratories, Inc.

Contact Information

  • Ensequence Contact:
    Jessie Dawes
    Marketing Manager
    Tel: +1 (503) 416.3867
    E-mail: Email Contact

    HSN Contact:
    Brad Bohnert
    Director, Public Relations
    Tel: +1 (727) 872.7515
    E-mail: Email Contact

    Horn Group Contact:
    Ken Shuman
    Vice President
    Tel: +1 (415) 905.4013
    E-mail: Email Contact