SOURCE: Ensequence

May 15, 2008 16:49 ET

Ensequence Receives Emmy Award, Developer of the Year Award and Establishes Strategic Partnerships With Major League Baseball Advanced Media and Sony Pictures in 2008

NEW YORK, NY--(Marketwire - May 15, 2008) - Ensequence, the interactive TV company, today announced in anticipation of the cable industry's premier convention, The Cable Show '08 being held May 18-20, the company's success to-date this year in bringing interactive TV to the mainstream. Key partnerships with Sony Pictures Home Entertainment (SPHE) and Major League Baseball Advanced Media (MLBAM) and prestigious industry awards have cemented Ensequence as a key driver of interactive TV in 2008.

"It has been extremely rewarding for Ensequence to receive these recent accolades," said Peter Low, president and COO, Ensequence. "We continue to see a high level of interest in our software and services from distributors, programmers and advertisers who want to create the most sophisticated interactive TV experiences for viewers and distribute them across the most platforms in the shortest amount of time. The market validations and recent awards continue to open new doors for us as a company."

Strategic Partnerships

Sony Pictures Home Entertainment will license and resell the Ensequence on-Q Create suite for Blu-ray Java (BD-J) to major studios and independent Blu-ray development partners. The Ensequence on-Q Create suite for Blu-ray Java will be used worldwide by Blu-ray Disc developers to develop advanced interactive features for soon-to-be-released Blu-ray Disc titles.

Major League Baseball Advanced Media (MLBAM) extended its partnership with Ensequence by three years to deliver the Emmy Award winning MLB.TV Mosaic to baseball fans everywhere. Ensequence and MLBAM have worked together for the past three years and recently launched an upgraded version of MLB.TV to coincide with baseball's opening day. The MLB.TV Mosaic delivers one of the most powerful and innovative interactive experiences available online, allowing users to watch up to six games simultaneously while tracking players and fantasy teams.


The television industry has recognized the Ensequence commitment to excellence in interactive TV by honoring the company with numerous awards.

  -- Technical and Engineering Emmy -- This prestigious award from the
     National Academy of Television Arts and Sciences lauded the company's
     achievement for its groundbreaking MLB.TV Mosaic in recognition of
     best use of "on demand" (consumer scheduled or programmed) technology
     over broadband networks for active "lean-forward" viewing.
  -- Developer of the Year -- DISH Network honored Ensequence technology
     leadership and ability to complete interactive applications quickly
     while maintaining the highest standard of quality at its 2008
     Interactive Television (iTV) Summit.
  -- In addition, Ensequence received additional awards from DISH Network:
       -- iAd of the Year, for the Nike Zoom interactive TV advertising
       -- Special Event of the Year, for the Spike Video Game Awards
  -- iTV All-Star -- Dalen Harrison, Ensequence CEO, was recognized by
     Interactive TV Today [itvt] for his contributions as a leader in the
     interactive television industry. The award acknowledges Dalen's
     passion for digital media and his commitment to realizing the bright
     future of interactive television.

Demos at NCTA

During the show, Ensequence will be demonstrating the company's award-winning interactive experiences developed by their professional services group for top-tier advertisers and television programmers, including: Nike Zoom, the MLB.TV Mosaic and the Spike Video Game Awards. Additionally, Ensequence will demonstrate the on-Q Create suite, which allows the rapid creation and deployment of tru2way™ technology and EBIF interactive television applications, providing scale to the interactive experience promise. The creative flexibility and deep technical power of Ensequence software makes it possible to create and deploy the most sophisticated interactive experiences imaginable on a broad scale.

"At Ensequence, we believe in the power of television," said Dalen Harrison, Ensequence CEO. "We see television going more places, doing more things and involving more people in more ways than ever before. By adding interactivity, the most forward-thinking programmers, advertisers and distributors are reinventing television as we know it. This is the new golden age of television and there has never been a more exciting time."

About Ensequence

Ensequence, the interactive television company, is changing the future of television. Ensequence partners with the world's most innovative programmers, advertisers and distributors to create the most sophisticated interactive television experiences and deliver these experiences across the widest range of platforms -- including television, broadband, mobile devices and Blu-ray Discs. The combination of their award-winning software suites and professional services makes it possible to dynamically build and quickly deploy highly targeted interactive television content and easily measure results with near real-time, web-like performance metrics. Ensequence clients include: Spike TV, Bravo, Nike, Major League Baseball Advanced Media, Sony Pictures Home Entertainment, MTV Networks UK & Ireland, Disney, Hewlett-Packard, QVC UK, UKTV, TV Guide, the BBC, BSkyB, Cox Communications, DIRECTV, DISH Network and Sky Sports. To experience the future of television, visit

Tru2way is a trademark of Cable Television Laboratories, Inc.

Contact Information

  • Ensequence Contact:
    Jessie Dawes
    Marketing Manager
    Tel: +1 (503) 416.3867
    E-mail: Email Contact

    Horn Group Contact:
    Ken Shuman
    Vice President
    Tel: +1 (415) 905.4013
    E-mail: Email Contact