SOURCE: Ensequence


May 16, 2011 09:03 ET

Ensequence Supports Interactive TV on Connected TV Platforms

Ensequence Delivers 'Live Traffic' TV Widget to Yahoo!'s Widget Engine Platform

NEW YORK, NY--(Marketwire - May 16, 2011) - Ensequence, the interactive TV company, today announced that the company is expanding its technology to include connected TV platforms with the debut of a Live Traffic application on the Yahoo! Connected TV Widget Engine. Yahoo!'s TV Widget Engine is available on TVs from leading providers including Samsung, LG, Vizio, Sony and Toshiba.

The Live Traffic widget provides viewers with a snapshot of traffic conditions before they leave home each morning. It features instant access to a street-level map of viewers' favorite commuting routes overlaid with up-to-the-minute traffic conditions, construction delays and alerts. The traffic application, powered by MapQuest maps and traffic data, is available 24/7. Viewers can customize the application to their own needs, which includes saving multiple routes.

"TV is now being viewed on more and more devices and we're going to be there to make it happen for our customers," said Peter Low, President and CEO of Ensequence.

About Ensequence
Ensequence, the interactive TV company, enables programmers, service providers, and advertisers to create and deploy a high volume of uniquely branded interactive television experiences that increase programming ratings, advertising effectiveness and merchandise sales. The company manages the technical complexities of iTV implementation and enables its customers to quickly, affordably and dependably deploy interactive television, making content more powerful and engaging than it has ever been. Ensequence's customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, ESPN, Showtime Networks, The Walt Disney Company, Turner Broadcasting, HBO, QVC, Rainbow Network Communications, Comcast, Time Warner Cable, Canoe Ventures, DISH Network, DirecTV and Verizon. To learn more, visit

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