SOURCE: Ensighten

Ensighten

April 17, 2015 09:00 ET

Ensighten Announces Key Marketing Technology Advancements During Largest-Ever AGILITY Conference

Mobile, Data and Insight Announcements Further Accelerate Marketers' Ability to Collect, Own and Act on Omni-Channel Data Everywhere

SAN FRANCISCO, CA--(Marketwired - Apr 17, 2015) - Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, closed its fourth-annual and biggest-ever AGILITY 2015 user conference by announcing key product updates to meet digital marketers' increasing needs. In front of more than 700 marketers, Ensighten founder and CEO Josh Manion announced advancements for data collection and management, reporting and insights, and mobile marketing. As the conference drew to a close, Ensighten saw its largest attendance to date with global marketers from as far as France, Australia, Japan and Brazil.

"I've attended a lot of conferences over the years, and it's unusual that all the sessions have great content," said Michael Seely, Web Analytics Evangelist, MetLife. "AGILITY really stands out, which is why I've been coming for four years. Every speaker really knows what they're talking about, and the content covers both business and marketing, as well as technical issues in a very useful way."

Ensighten Advances Data Collection and Management

New data connectors: The recently acquired Anametrix analytics platform now has over 20 data connectors. The new data sources, such as LinkedIn, ExactTarget, Nielsen SocialGuide and DoubleClick, allow marketers to perform advanced analytics and correlation discovery on more aggregated data than ever before. Unifying paid, owned, earned and reference data, empowers marketers to breakdown data silos and drive deeper insights.

Integrated Data Layer: Ensighten Visual Tagger, a visual-tagging solution to easily build a data layer through an intuitive point-and-click interface, has been fully redesigned. Leveraging Ensighten's patented approach, Visual Tagger offers a marketer-friendly way to build the Ensighten Data Layer and interact with tags.

Ensighten Advances Data Reporting & Insights

Integrated Reporting: At AGILITY, Ensighten unveiled integrated reporting, powered by the Ensighten-acquired Anametrix platform, the first cloud-based multichannel marketing analytics technology. The new reporting capabilities enable marketers to easily visualize and analyze all of their data within the Ensighten Open Marketing Platform.

Split Funnel Attribution: Ensighten announced a new partnership with Quantcast to deliver industry-leading Split Funnel Attribution, which gives marketers new and better visibility into campaign performance. Defining attribution values based on upper-funnel prospecting activities and lower-funnel retargeting activities enables advertisers to gain a deeper understanding of which marketing tactics have the most impact on customers' paths to conversion.

Ensighten Advances Mobile

New Mobile App: With the introduction of the Ensighten Mobile App featuring alerts from Ensighten Inform, marketers stay up-to-date, anytime, anywhere, regarding all website audit tests. If a tag fails within a critical path, such as within a shopping cart conversion funnel, users will receive push notifications directly to their mobile phone to ensure revenue is not lost.

"I am amazed by the passion, intelligence and energy that our customers and partners bring to AGILITY every year," said Josh Manion, founder and CEO of Ensighten. "Their appetite to exchange best practices and solve real-world problems is inspiring. We're excited to incorporate the ideas and knowledge shared at AGILITY 2015 into our platform to further drive innovation in digital marketing."

In addition to announcing new marketing technology advancements at AGILITY 2015, Ensighten launched new expert services, an offering designed to help marketers maximize the value of their digital marketing investments. Ensighten also honored Rajeswari Bhojan, Digital Data Strategy Specialist of United Airlines and Joseph Gordon, Director of Research and Analytics at U-T San Diego, as the winners of the inaugural Ensighten Awards for Excellence, recognizing these exceptional individuals for shaping the face of digital marketing.

Additional Resources

About Ensighten
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

Contact Information

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