SOURCE: Ensighten

Ensighten

April 13, 2015 09:00 ET

Ensighten Announces New Expert Services to Help Marketers Take Full Advantage of Their Data and Digital Marketing Solutions

As Digital Marketing Solutions Rapidly Evolve, Marketers Recognize the Need for External Expertise on Technology and Advanced Analytics

SAN JOSE, CA--(Marketwired - Apr 13, 2015) - Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced on the eve of its fourth annual AGILITY 2015 user conference new expert services, including the Ensighten Strategic Services team and the Analytics Solutions Group. Marketers manage an ever-increasing amount of data and deploy a multitude of sophisticated technology solutions in an effort to optimize campaigns across all digital touchpoints. Unfortunately, this often results in cumbersome marketing stacks that limit their ability to extract the full value of their data and provide personalized customer experiences. 

Ensighten's expert services leverage the full breadth of the Ensighten Open Marketing Platform to increase the return on investment for brands across all digital channels and devices. Ensighten Strategic Services enables marketers to maximize the value of their data by helping them navigate the rapidly changing digital marketing technology landscape. They provide brands with advanced knowledge and skills needed to augment their internal teams. The Analytics Solutions Group focuses on solving marketers' analytics challenges. By leveraging the award-winning Anametrix platform for advanced reporting and analytics, the team of data scientists and analytics practitioners supports brands seeking to derive deeper customer insights.

"Analytics Solutions Group has provided us with a new level of competitive advantage as the industry has moved to rely even more on data to enhance the customer experience," said Shari Cleary, Vice President, Digital Strategic Insights and Research, Viacom Music & Entertainment Group. "The Analytics Solutions Group's expertise, experience, true partnership and guidance is essential in supporting our engagement with audiences across all platforms and has been essential in helping us achieve our key business objectives."

Data and analytics are critical in marketers' efforts to extract deeper customer insights and deliver more personalized experiences. Yet recent global research published by Ensighten and Econsultancy found that 85 percent of marketers struggle with extracting the full value from their data. The Analytics Solutions Group, led by industry veteran Olivier Silvestre, will work closely with Ensighten Strategic Services and the existing Customer Success team to address the rapidly growing need among companies to use advanced analytics to deliver better marketing decisions.

"The proliferation of mobile devices and marketing technologies has launched a data revolution, requiring companies to leverage data-driven marketing to connect with their customers in a more personalized manner," said Josh Manion, founder and CEO, Ensighten. "Ensighten Strategic Services and our Analytics Solutions Group are designed to truly partner with our customers to help them get the most out of their data and marketing technologies."

Ensighten's Open Marketing Platform goes beyond tag management and enables marketers to collect, own and act on customer data in real time across all digital touchpoints. With the addition of Strategic Services and the Analytics Solutions Group, Ensighten now enables marketers to take full advantage of their customer data and marketing cloud technologies. The newly announced teams augment Ensighten's existing Customer Success team, which delivers professional services focused on implementation, enablement and support to help customers get up and running quickly and efficiently.

Additional Resources

About Ensighten
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten Open Marketing Platform, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

Contact Information

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