SOURCE: Ensighten


October 01, 2015 09:00 ET

Ensighten Customers Coca-Cola, CDW, Delta and TUI Group to Present at AGILITY 2015 City Tour

Multi-City Tour in New York, London and Chicago Will Incorporate Dynamic Panels and Interactive Sessions on Customer Insights and Digital Marketing Trends

SAN JOSE, CA--(Marketwired - Oct 1, 2015) - Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced an international AGILITY 2015 City Tour to be held Oct. 13 - Nov. 11, with stops in New York, London and Chicago. The free, half-day events will feature interactive panels and presentations by marketing executives at some of the world's largest and most progressive brands, including Coca-Cola, CDW, Delta, TUI Group, United Airlines, William Hill and more. These customers will talk about how they are using Ensighten's market-leading enterprise solutions to drive real ROI and optimize consumer experiences by acting on a single view of their customers across all channels. Accenture Digital will be a global sponsor of the three events.

The multi-city event follows the success of AGILITY 2015, the company's global user conference, which attracted more than 700 global marketers in San Francisco this April -- by far the largest in the industry -- and included more than 40 customer speakers from brands such as Cabela's, Citibank, Dell, Experian, Hewlett-Packard, M7, Microsoft and TESCO Bank. AGILITY also drew nearly 20 technology integration partners.

The first AGILITY 2015 City Tour will take place in New York City on Oct. 13 at Space 404, and will feature panels and interactive sessions aimed at exploring the latest trends and best practices in tag management, omni-channel marketing and digital marketing. The event is scheduled from 11:30 a.m. to 5 p.m., followed by a cocktail reception.

Presentations for the Oct. 13 event include:

  • "Re-imagining Analytics for an Omni-Channel World" by Michael Weaver, Director of Data Strategy at the Coca-Cola Company
  • "How to Build a Best-in-Class Optimization and Personalization Program" by Akhil Anumolu, Manager of eCommerce Optimization and Personalization at Delta Airlines
  • "Transforming Your Team to Establish True Governance" by Douglas Doble, Director of Digital Marketing at Prudential

Ensighten experts will also present on the company's advanced capabilities for mobile app deployments and optimizing mobile app experiences. A data scientist from Brooks Bell will appear on a panel with Delta about best practices in maximizing optimization and personalization ROI.

The second AGILITY 2015 City Tour will be held Oct. 20 in London at The Dorchester located near Hyde Park. The half-day conference will feature sessions with leading travel and retail brands that include the TUI Group, William Hill and other brands. The third tour stop will be held at Venue One on Nov. 11 in Chicago and include presentations from leading marketers at CDW and United Airlines on cutting-edge ideas, best practices and innovative marketing approaches, followed by a networking reception.

All AGILITY City Tour events are free of charge to Ensighten customers and prospects.

"These intimate, senior-level events enable marketers to get a first-hand glimpse into how global brands are solving some of their most complex challenges, using Ensighten as the foundation of their digital marketing and unified data operations," said Pelin Thorogood, Chief Strategy Officer at Ensighten. "Modern marketing requires the ability to deftly manage technology and data to drive better customer interactions across any touch point. We are excited to showcase the success of our customers and partners in this area in select cities this fall."

For more information and to register to attend an AGILITY City Tour event visit:

About Ensighten
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit, and join the conversation on LinkedIn and Twitter @ensighten.

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