SOURCE: Ensighten


May 18, 2016 08:00 ET

Ensighten Joins IBM Universal Behavior Exchange to Help Deliver Connected Customer Experiences

TAMPA BAY, FL--(Marketwired - May 18, 2016) -  Ensighten, the global leader in enterprise tag management and omni-channel data services, today announced that is has joined IBM's Universal Behavior Exchange (UBX) to help customers drive smarter customer experiences. The announcement was made at IBM Amplify, taking place May 16-18 at the Tampa Convention Center.

Through the integration, Ensighten offers a robust data collection mechanism that can fuel IBM UBX with audience and event data. This cross-channel data can be used to power IBM Customer Experience Analytics to gain a holistic view of the customer journey. IBM Marketing Cloud can also leverage this omni-channel data to deliver timely and relevant customer experiences. Ensighten's UBX integration is currently the only enterprise tag management and omni-channel data solution that is certified as Ready for IBM Commerce. 

"Ensighten brings tremendous experience and leadership in tag management and customer data collection for many of the world's biggest brands," said Ken Bisconti, VP of Customer Analytics at IBM. "Brands are looking to harness data from all of their disparate technologies and data sources so they can fuel both insight and action. Together, we are uniquely able to deliver on this vision."

Now, joint customers can leverage the rich behavioral data from the Ensighten product suite through IBM UBX.

  • Ensighten Manage - IBM UBX customers can start with a basic version of Ensighten Manage, the industry's leading enterprise tag management solution, focused on deploying IBM analytics and IBM marketing technologies with point-and-click simplicity. Customers can easily expand their use of Ensighten Manage and get instant access to more than 1,100 turnkey vendor tag integrations -- the most in the industry. 
  • Ensighten Pulse and Mobile - With these Ensighten offerings, users can now publish standardized first-party data from "offsite" locations in mobile, kiosk, digital advertising, IOT and more to IBM UBX. This behavioral data can be subscribed to by the IBM Marketing Cloud to enhance personalization and optimize engagement. It can also be used to better visualize the holistic customer journey within IBM Customer Experience Analytics. All of the data collected via the integration can also be used to create powerful profiles within Ensighten One, a complementary profile management service, and leveraged for "in-the-moment" action.

"Driving true 1:1 personalized experiences across channels and devices is a common goal of many marketers," said Josh Manion, CEO of Ensighten. "While marketers have more technology and data at their disposal than ever before, they lack a common mechanism for collecting and unifying interaction data to create better experiences. Our new UBX integration gives IBM customers the ability to orchestrate all of their data and technology in ways never before possible. We are extremely proud to partner with IBM for this strategically important integration."

Ensighten will be at Booth #342 during IBM Amplify. Ensighten CEO Josh Manion will be discussing the UBX integration during a presentation entitled, "Harnessing the power of MarTech to Improve Customer Experiences," scheduled for today at 8:30 a.m. Eastern in Room 17 at the Tampa Convention Center.

About Ensighten
Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten offers the industry's leading enterprise tag management system, featuring patented mobile capabilities, and a powerful, omni-channel data collection service than bridges customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations can accelerate marketing deployments, increase time to revenue, and create holistic, first-party customer profiles that can be used to fuel site personalization, attribution, analytics and other mission-critical use cases. Ensighten's platform delivers industry best privacy and security safeguards, unparalleled scale and performance, and more than 1,100 turnkey vendor tag integrations. Select customers include CDW, Debenham's, Hearst Corp., The Home Depot, Microsoft, State Farm, United Airlines, and T-Mobile. Ensighten is headquartered in San Jose with offices in London, Sydney and San Diego. For more information, visit

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