SOURCE: Ensighten

Ensighten

October 28, 2014 09:00 ET

Ensighten Launches Integrated Attribution to Optimize Tag Management and Activate Omni-Channel Data

Ensighten Leverages TagMan Acquisition to Drive 1:1 Marketing Across Channels and Campaigns and Eliminate Wasteful Media Spending Through Integrated Tag Management

SAN JOSE, CA--(Marketwired - Oct 28, 2014) -  Ensighten, the leading global omni-channel data and tag management provider and company behind the Agile Marketing Platform, today announced the introduction of Ensighten Attribution, a new product designed to make it easier for marketers to connect the dots across omni-channel advertising campaigns and eliminate redundant media spending through integrated attribution within Ensighten Manage and the Agile Marketing Platform.

Today's marketers rely on many combinations of strategies, channels and campaigns to drive effective advertising. With growing opportunities to attract consumers at any touch point, marketers must uncover the combined value of their efforts -- across data silos, on every channel, and throughout the customer lifecycle -- to drive smarter marketing programs and yield higher returns.

Ensighten Attribution's seamless integration within Ensighten Manage enables automatic, real-time 1:1 action of attributed data to enhance consumer experiences across all channels -- while reducing vendor costs and boosting the ROI of advertising spend.

Ensighten Manage is the only tag management system in the world that provides an integrated, unbiased view into omni-channel attribution data. The result is that marketers and agencies can optimize media spend and eliminate duplicate vendor credits through a truly neutral third-party.

Leading enterprises such as Virgin Atlantic, Air New Zealand, London Heathrow Airport, Thomas Cook Group, Laura Ashley and Clarks are leveraging Ensighten's attribution technology to boost the return on their advertising investments.

"Ensighten's closed loop approach is unique in the marketplace," said Josh Manion, Founder and CEO of Ensighten. "By seamlessly integrating attribution and tag management, marketers can more easily optimize advertising spend and customer experiences. For example, Ensighten Attribution automatically feeds standardized attribution data to Ensighten Manage as well as any third-party marketing solution. Similarly, the data from Ensighten Manage, along with data from offsite and offline sources is integrated into Ensighten Attribution enabling more robust analysis and modeling on a very comprehensive dataset." 

In March 2014, Ensighten acquired its biggest global competitor TagMan, a tag management provider known for its marketing attribution solution. Ensighten integrated key elements of TagMan's attribution technology into Ensighten Attribution. In October 2014, Ensighten acquired Anametrix, an award-winning, multichannel marketing analytics provider, to optimize marketing actions with the industry's most comprehensive multichannel dataset. These recent acquisitions have further enhanced Ensighten's open marketing platform, which supports all third-party marketing providers and technologies.

To learn more about the Ensighten Agile Marketing Platform and Ensighten Attribution, visit:
https://www.ensighten.com/blog/connect-dots-and-start-saving-money-why-attribution-and-tag-management-belong-together  

About Ensighten

Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in San Jose, with offices in New York, San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

Contact Information

  • PRESS CONTACT
    Michelle Kincaid
    LEWIS PR for Ensighten
    Email Contact
    Office: +1-415-432-2467
    Mobile: +1-757-503-1123