SOURCE: Ensighten


February 19, 2015 09:00 ET

Ensighten Names Anametrix CEO Pelin Thorogood as Chief Strategy Officer

Thorogood to Lead Go-to-Market Strategy and Marketing as Ensighten Accelerates Growth and Innovation in Its Open Marketing Platform

SAN JOSE, CA--(Marketwired - Feb 19, 2015) - Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced that Pelin Thorogood, a veteran analytics strategist and senior marketing technology leader, has been named the company's Chief Strategy Officer (CSO).

Thorogood joins Ensighten from Anametrix, where she served as the CEO of the award-winning multichannel marketing analytics company until its October 2014 acquisition by Ensighten. She will lead Ensighten's go-to-market strategy, key strategic initiatives and marketing as the company continues its rapid-fire growth and pace of innovation in data management and omni-channel marketing optimization. In addition, Thorogood will continue in a transitional role as Anametrix CEO as Ensighten forges ahead with integration efforts to bring advanced analytics and visualization capabilities to all of its clients.

"I created the Chief Strategy Officer role to underscore our commitment to delivering the industry's most innovative and open marketing platform -- and Pelin is uniquely qualified for this position," said Ensighten CEO Josh Manion. "In addition to her superb leadership skills, Pelin also brings a deep knowledge of the MarTech landscape and a profound understanding of the challenges faced by today's marketers. She is going to be a significant force behind our growth as more companies turn to Ensighten to accelerate their marketing-driven revenue by monetizing omni-channel data."

"We have an extraordinary opportunity to enable brands to deliver on the 1:1 marketing promise," said Thorogood. "This is no less than an inflection point in our industry. I am thrilled to be leading Ensighten's go-to-market strategy as we empower marketers to act on data at the speed of the consumer, and deliver personalized experiences across all engagement touch points." 

Prior to Anametrix, Thorogood served as CMO of publicly traded WebSide Story/Visual Sciences, the pioneer in web analytics, which was acquired by Adobe/Omniture in 2008. In addition to her new role as CSO, Thorogood will continue to serve as Executive-in-Residence at her alma mater, the Johnson Graduate School of Management at Cornell University. Thorogood was named one of the "20 Women to Watch" by the Sales Lead Management Association for two years running and is a regular speaker and author on data-driven marketing, analytics and related topics.

Ensighten is one of the fastest growing technology companies, having posted a 2014 growth record of 150 percent. It was named to the Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies, with a ranking of No. 172, based on a 2,416 percent three-year revenue growth.

About Ensighten
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in San Jose, with offices in San Diego, London and Sydney. To learn more visit, and join the conversation on LinkedIn and Twitter @ensighten.

About Anametrix
Anametrix, an Ensighten company, transforms businesses with marketing analytics. The company collects, analyzes and makes sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif.

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    LEWIS PR for Ensighten
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