SOURCE: Ensighten

Ensighten

February 06, 2014 09:00 ET

Ensighten Presents New Tool Suite and Insights for Marketers to Take on Evolving, Data-Driven Digital Landscape

Ensighten's Agility 2014 Event Brings New, Real-Time Agile Marketing Offerings and Bloomberg Businessweek Keynote on Personalization of Marketing

CUPERTINO, CA--(Marketwired - Feb 6, 2014) - Ensighten, the fastest-growing enterprise data and tag management provider and pioneer of the Agile Marketing Platform, today will announce the launch of an innovative, new tool suite that expands digital marketers' capabilities to collect, own and use onsite, off-site and offline data to boost marketing agility and deliver one-to-one marketing across channels and devices.

One week after announcing it raised $40 million in Series B funding, Ensighten Founder and CEO Josh Manion will unveil Ensighten's new digital marketing offerings -- Ensighten Activate, Ensighten Pulse, Ensighten One and Ensighten Inform -- during day two of the company's annual user conference, Agility 2014.

Ensighten Activate is a new platform that enables digital marketers to scale their efforts as their business grows. It integrates with the company's market-leading Agile Marketing Platform, giving online retailers and brands total ownership and control of their customer digital data. By activating integrated data, marketers can use Ensighten Activate to personalize and optimize their digital marketing programs, increase customer engagement and conversions and boost sales and market share.

Ensighten Pulse is a new module of Ensighten Activate, enabling Ensighten customers to identify consumers across the web, track navigation paths across owned digital properties and optimize website experiences based on offsite impressions. Customers can turn critical offsite impressions into first-party data, provide consistent and coordinated experiences across digital touch points, and optimize their marketing budget allocation by mapping exposures on third-party properties to behaviors on owned properties.

Ensighten One is another new module of Ensighten Activate, that enables Ensighten customers to collect, own and activate onsite, offsite and offline data. Customers develop omni-channel consumer profiles, which they can activate in real-time on any device, at scale, to provide exceptional customer experience and achieve true one-to-one marketing.

Ensighten Inform is a new module of Ensighten Manage that monitors and responds to tag-related performance and site functionality issues. With this offering, Ensighten customers can gain access to critical path and performance data that are key to the business, giving both marketers and IT unparalleled visibility into tag and site functionality.

"As the digital landscape continues to evolve, we're seeing marketing decision makers shift their focus from adopting tag management tools, to now demanding more comprehensive data activation support to seize on the ever-increasing amount of consumer data being driven from web and mobile applications, social media sites and increased engagements online," said Josh Manion, founder and CEO of Ensighten. "Based on this shift, at Ensighten, we've evolved our offerings to provide our customers with an open, agile marketing platform that enables them to deploy best-of-breed applications and pursue omni-channel personalization in real time, on any device, at scale, to increase customer engagement, boost sales and market share and grow alongside the increasing digital footprint."

In addition to the launch of Ensighten's new offerings for digital marketers, Brad Stone, Bloomberg Businessweek writer and author of the book "The Everything Store: Jeff Bezos and the Age of Amazon," today will provide the Agility 2014 conference keynote. Stone is expected to comment on the changing marketing and advertising landscape in the increasingly digital world. He is also expected to share his in-depth perspective on the culture of online retail giant Amazon and how the company rose to be the pioneer of direct marketing and personalization.

With more than 400 digital marketers in attendance at Agility 2014, Ensighten customers Capital One, Fidelity Investments, Forrester Research, GE Capital, Microsoft, Seagate, Sony, Symantec, T-Mobile, Vivint, United Airlines and US Bank will share with attendees insights on how they increased ROI and market share through Ensighten's robust digital offerings.

About Ensighten
Ensighten, the leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry's first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten AMP, businesses rapidly execute any marketing initiative, achieve one-to-one marketing, and deliver great user experiences. Ensighten's proprietary data- and tag-delivery network, and patented technology, give organizations unmatched ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use Ensighten AMP to collect, own and use their onsite, offsite and offline data. Ensighten AMP processes over a trillion tag requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands that include Brooks Brothers, Capital One, E-Trade, Microsoft, monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart. Visit us at www.ensighten.com, and follow us on facebook.com/ensighten and Twitter @ensighten.

Contact Information

  • Press Contact
    Michelle Kincaid
    LEWIS PR for Ensighten
    Email Contact
    Office: 415-432-2467
    Mobile: 757-503-1123