SOURCE: Ensighten

Ensighten

July 15, 2014 09:00 ET

Ensighten Vice President Darr Gerscovich Recognized as Marketing Leader in Direct Marketing News 40 Under 40 Awards

SAN JOSE, CA--(Marketwired - Jul 15, 2014) - Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced that Vice President of Marketing Darr Gerscovich has been named a winner of Direct Marketing News 2014 40 Under 40 Awards. The award recognizes young marketing leaders who have helped significantly grow their companies, provided superior creative and strategic support to clients and directly influenced the industry -- all before their 40th birthday.

As a 40 Under 40 Awards honoree, Ensighten's Gerscovich has over a decade-long marketing track record of partnering with Sales, Product and clients to deliver customer-centric solutions, including at Ensighten, Yahoo! and LinkedIn. Since joining Ensighten in February 2014, he has helped the company achieve recognition as the global leader in omni-channel data and tag management. This includes Gerscovich's development and execution on a marketing strategy to support Ensighten with its March 2014 acquisition of it biggest global competitor, TagMan.

"It's great to see the industry recognize Darr's career achievements and contributions," stated Dan Dal Degan, President of Ensighten. "He's a strong, forward-thinking leader that has had tremendous impact across our business. He has a rare combination of marketing expertise, customer empathy and passion that positions him well for success. I look forward to his continued thought leadership at Ensighten and within the marketing industry."

News of Gerscovich's recognition in the 40 Under 40 Awards comes on the heels of Ensighten's impressive momentum in the second-quarter. The company experienced 200 percent booking growth year over year and over 130 percent growth in its customer base. Select new customers include Blue Cross Blue Shield, Panasonic, Harry and David, and TJX, which operates T.J. Maxx, Marshalls and several other leading retailers.

"Darr Gerscovich's dedication to customer insight has been integral to his marketing successes. His story, like those of the other 2014 Direct Marketing News 40 Under 40 winners, is inspirational," said Editor-in-Chief Ginger Conlon. "It's our honor to showcase the accomplishments of such an exceptional group of marketers."

As a leading publication for the marketing industry, Direct Marketing News selects its 40 Under 40 Awards recipients from a pool of the brightest professionals in the field. The publication considers direct and digital marketers who have achieved impressive marketing milestones, including everything from enhancing the core elements of direct marketing, to advancing measurement and guiding brands on mastering new technologies.

ABOUT ENSIGHTEN
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in Silicon Valley, with offices in New York and London. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

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