SOURCE: Ensquared


December 14, 2011 09:12 ET

Ensquared Announces Android Drives Smartphone Insurance This Holiday Season

FORT LAUDERDALE, FL--(Marketwire - Dec 14, 2011) - Ensquared, the number one authority for Smartphone and Tablet insurance on the Internet, has recently observed an interesting trend in relation to device insurance: Android handset devices combined are being insured more than the iPhone 4S. When it comes to insurance for tablet devices, iPad insurance as a sub-set still dominates by a long way.

Given that Android handset devices are now more popular than iPhone demonstrates a number of important points. Firstly, that the adoption and overall confidence in the open source platform has now become mainstream. Secondly, all popular handset manufacturers other than Apple, Nokia and BlackBerry now ship product with Android. Thirdly, that the maturity in relation to the Android OS now makes it a very stable and credible platform for consumers.

"We are seeing Android devices being insured at a 2:1 ratio above Apple. What makes this incredible is that the iPhone 4S has recently been released," said Gordon Polovin CEO of Ensquared. The cost of premium to insure an iPhone versus Android is $30 or close to 30% more expensive over a two-year term.

"We are now way past the early adoption phase of the Smartphone. Users know exactly what they want. Devices such as Motorola RAZR or Samsung Nexus are actually much more advanced and higher-end than the iPhone 4S," added Polovin.

Coming into the holiday season Smartphones are big ticket items on the family shopping list, often costing in excess of $600 to replace. A one-year Android insurance policy from Ensquared for less than $60 makes total economic sense given that the cover is comprehensive and protects an owner against Lost, Stolen and Accidental Damage (including water spillage).

Ensquared device insurance has been designed so that a recipient of a Christmas gift can take insurance up to 90 days from the date of purchase. Phone insurance or Tablet insurance can be purchased online in less than 4 minutes using PayPal or major credit cards such as Visa, Mastercard or Amex.

About Ensquared: Ensquared is a BBB rated company offering device insurance underwritten by Fortegra Financial a listed entity on the NY stock exchange, which is AM Best rated as Good (B++). All claims made through Ensquared are serviced by a 24/7 claims center operated by Global Warranty Group -- a leader in the fulfillment arena. Follow Ensquared on Twitter @ensquared.

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