SOURCE: Modest


February 24, 2015 09:00 ET

Enter Modest: A New Mobile Commerce Platform That Eliminates the Frustrations of E-Commerce for Retailers and Consumers

Co-Founded by Dylan Richard & Harper Reed, Former CTO of Threadless & Obama's Reelection Campaign

CHICAGO, IL--(Marketwired - Feb 24, 2015) - Modest, a company founded by four engineers from President Obama's re-election campaign, today introduced a mobile commerce platform for retailers that allows them to create a free mobile app store or drop a smooth shopping experience into an existing mobile app in minutes.

"Sadly, e-commerce hasn't changed much in 15 years, despite the fact that technology has evolved, the popularity of smartphones has exploded and people shop with an intention to have what they want instantly," said Modest CEO Harper Reed.

He added, "Shopping carts have no business being on a phone. We have created a mobile commerce platform retailers are able to install and use in a few clicks and gives consumers the ability to buy from anywhere in just a few taps."

The creators behind Modest are Reed and CTO Dylan Richard, who brought distinguished and disruptive careers in retail (Threadless and Crate&Barrel) and politics (Obama's reelection campaign) to the company to imagine the future of commerce with this platform. Modest's platform integrates with any commerce platform, along with automatic Shopify and Magento integrations with more to come. Android, ApplePay, and PayPal support are also coming soon.

"The Modest team was behind bringing crowdsourcing to life and mobilizing the digital momentum of Obama's political campaign, arguably one of the most pivotal campaigns in our lifetime," said Eric Schmidt, Executive Chairman of Google. "With their track record and a commitment to creating a seamless, sleek and efficient platform, Modest is poised to create major shifts in the mobile shopping experience."

The Modest freemium platform was one year in development and designed so that retailers could easily add a mobile commerce strategy to their business model.

"We focus on your mobile commerce strategy so that you don't have to," said Reed.

Modest creates a new kind of mobile shopping experience where consumers can easily make purchases on their phone. Retailers find scalable revenue streams, easy pricing bundles, and frictionless set up processes. Modest also easily drops its solution into retailers' existing mobile applications, integrating a clean shopping environment to current mobile strategies.

"We have passionate customers who were already interacting with our coffee brand in our current mobile app," said Matt Riddle, head of ecommerce at Intelligentsia Coffee & Tea, an early Modest adopter. "In one afternoon, Modest dropped in an elegant purchasing option for easy shopping for our Intelligentsia enthusiasts. We love it!"

The opportunity Modest is stepping into is significant, as the number of mobile devices today outnumbers the global human population, with nearly 90 percent of consumers owning a mobile phone and 30 percent a tablet. In 2015, millennials are expected to have a purchasing power of $2.45 trillion. They prefer mobile as their main way to be reached and interact. Modest recognizes this, welcomes this and thrives in this environment.

Modest is currently offering iOS apps free service for the first six months. To find out more go to the Modest website ( and follow Modest on social media at (

About Modest
Modest is a company and a platform. Modest (the company) is committed to defining the future of commerce, motivated by the belief that better customer experiences create a better retail ecosystem for all. As a result, they have created Modest (the platform), a seamless mobile commerce platform for retailers that consumers will enjoy using.

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