SOURCE: Enterprise Holdings

Enterprise Holdings

April 25, 2013 10:02 ET

Enterprise Kicks off Eighth Year of 50 Million Tree Pledge, Seeds Living Legacy to Honor Heroes of Flight 93

Car Rental Employees Help Plant Trees at National Memorial in Pennsylvania

ST. LOUIS, MO--(Marketwired - Apr 25, 2013) -  Enterprise Holdings and the Arbor Day Foundation have kicked off year eight of Enterprise's 50 Million Tree Pledge by paying tribute to the heroes of Sept. 11 with a living legacy of trees. Enterprise employees joined The National Park Foundation, several other event sponsors and nearly 600 volunteers at the "Plant a Tree at Flight 93" events on April 19 and 20 in Shanksville, Pa.

The Enterprise Holdings Foundation is funding the planting of 30,000 trees this year to help reforest 23 acres of land in the new 2,200-acre national memorial dedicated to the victims of Flight 93. The Flight 93 National Memorial in Shanksville is a permanent, living tribute that includes 40 groves of trees to commemorate the 40 men and women who lost their lives there on Sept. 11, 2001.

"It is a privilege for us to plant these trees to honor the Flight 93 passengers and crew," said Lee Broughton, head of sustainability for Enterprise. Through a public-private partnership with the Arbor Day Foundation and the United States Forest Service, the Enterprise Holdings Foundation established the 50 Million Tree Pledge in 2006 to thank customers for their support throughout the company's first 50 years. Its $50-million commitment calls for planting 50 million trees in state and national forests as well as state parks throughout the U.S., Canada and Europe.

Cumulatively, Enterprise will have planted 8 million trees by the end of 2013, including the Flight 93 memorial as part of this year's plantings. With 1 million trees planted annually, Enterprise's reforestation efforts are equivalent to planting a new Central Park every 10 days for 50 years.

Restoring Forests

"Investing for the long term is a priority for Enterprise - whether that investment is in serving our customers, developing our employees or giving back to the world we all share," said Broughton. "We are always looking for more sustainable ways to do business and support the communities we serve. By planting these trees, we are restoring and rejuvenating natural spaces that people can enjoy for generations to come."

Each year, Enterprise works with the Arbor Day Foundation and the U.S. Forest Service, as well as with the National Association of State Foresters and the National Association of State Park Directors, to identify and execute planting projects that will address the greatest and most immediate reforestation needs.

"The 2013 tree planting projects will have tremendous impact on helping to protect water resources and restoring forests damaged by wildfires and invasive insects, as well as precious natural resources in the surrounding communities," said John Rosenow, founder and chief executive of the Arbor Day Foundation.

More than 7 million trees planted through the program's first seven years are already growing in forests across Alabama, California, Colorado, Idaho, Michigan, Minnesota, Montana, Oregon, South Dakota, Canada, Germany, the U.K. and Scotland. An interactive map of the plantings is on the Enterprise sustainability website,

In addition to the 30,000 trees being planted at the Flight 93 National Memorial, the 2013 50 Million Tree Pledge planting projects include:

About Enterprise Holdings
St. Louis-based Enterprise Holdings owns and operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses - which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales -- accounted for $15.4 billion in revenue and operated 1.3 million vehicles throughout the world in fiscal 2012. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network of more than 8,200 airport and neighborhood locations. The Enterprise Holdings Foundation is the philanthropic arm of Enterprise Holdings.

About The Arbor Day Foundation 
The Arbor Day Foundation is a nonprofit conservation and education organization of one million members, with the mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found on, or by visiting us on Facebook, Twitter or our blog.

Contact Information

  • For more information, contact:
    Lisa Martini
    Enterprise Holdings
    Email Contact