Enterprise Rent-A-Car Extends Environmental Commitment With More Fuel-Efficient Pickup Trucks

TORONTO, ONTARIO--(Marketwire - May 19, 2011) - Enterprise Rent-A-Car has announced the addition of the fuel-efficient 2011 Ford EcoBoost F-150 pickup trucks to its Canadian fleet. The vehicles are available for rent starting this month as gas prices hit record highs. The announcement underscores Enterprise's continuing efforts to embrace new technologies and offer the largest fuel-efficient fleet in the industry.

"As the world's largest owner and operator of passenger vehicles, we have a vested interest and a history of working with manufacturers to integrate new engine technologies into our fleet," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car along with the Alamo Rent A Car and National Car Rental brands. "We're committed to using our fleet and our network of more than 450 locations across Canada to promote more fuel-efficient technologies like the EcoBoost F-150 and provide an extended test drive for curious customers."

The EcoBoost F-150 pickups, widely praised in the automotive media, join Enterprise's growing line-up of fuel- efficient vehicles, already the largest in the world, that includes thousands of gas/electric hybrids. The new EcoBoost F-150s offer the performance of a V8 with the enhanced fuel efficiency of a V6. They also produce lower carbon-dioxide emissions.

"We are pleased to work with Enterprise to offer its customers the EcoBoost F-150, a vehicle that is really on the cutting edge of technology," says Darren Halabisky, Truck Marketing Plans Manager at Ford Motor Company of Canada. "Specially tuned and calibrated, its 3.5-litre twin-turbocharged engine boasts an impressive 365 horsepower and 420-lb-ft of torque. Still, it uses only 13 litres to go 100 kilometres in the city, and nine litres to go that distance on the highway—far better mileage than comparable V8s."

The Ford EcoBoost F-150 is an ideal option for renters looking for enhanced fuel economy paired with power and utility—whether it is to grab something up at the home-supply store or head out on a weekend camping trip.

"We are proud to be able to offer customers yet another way to reduce their carbon footprint as part of our overall commitment to sustainability and environmental stewardship," said Broughton. "We're confident the Ford EcoBoost F-150s, which are also a lot of fun to drive, will be in very high demand."

About Enterprise Rent-A-Car

Founded in 1957, Enterprise Holdings is the most comprehensive service provider and only investment-grade company in the car rental industry, operating Alamo Rent A Car and National Car Rental, as well as its flagship Enterprise Rent-A-Car brand. Its worldwide network includes more than 7,700 neighbourhood and airport locations, with 6,000 offices located within 15 miles of 90 percent of the U.S. population.

With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings owns and operates, through its regional subsidiaries, more than one million cars and trucks, making it the largest car rental company in the world measured by revenue, employees and fleet. Ranked No. 17 on the Forbes "Top 500 Private Companies in America" list, Enterprise Holdings is owned by the Taylor family and headquartered in St. Louis. In addition, Enterprise Holdings is part of a global strategic alliance with Europcar, creating the world's largest car rental network. For more information about Enterprise Holdings, visit www.enterpriseholdings.com.

Enterprise is committed to reducing its environmental impact by reducing both energy use and costs. For more information about Enterprise Holdings' environmental stewardship and long-term commitment to the sustainability of its business, visit www.DrivingFutures.com. This news release and other announcements are available at the Enterprise Holdings press room.