SOURCE: Enterprise



October 03, 2011 11:31 ET

Enterprise Rent-A-Car Partners With Downtown Boise Association to Offer Car-Sharing Program

WeCar Provides Downtown Boise Members With Efficient, Affordable, Sustainable Transportation Alternative

BOISE, ID--(Marketwire - Oct 3, 2011) - Enterprise Rent-A-Car and the Downtown Boise Association, in partnership with the City of Boise, Capital City Development and The Car Park, will provide car sharing in downtown Boise through WeCar by Enterprise. WeCar is a membership-based, automated car rental option that offers a sustainable and efficient alternative to the Boise community. Membership is open and is aimed at offering residents, workers and businesses a convenient and affordable transportation option.

The program will start with two vehicles -- a Jeep Compass and a Nissan Cube. They are centrally parked at Boise City Hall on Capitol Boulevard and across from the State House at Eighth and Jefferson Street. Based on the growth of the program and usage patterns, Enterprise anticipates more vehicles could be added at convenient locations throughout downtown.

"Offering residents and downtown workers in Boise a convenient and efficient transportation option through WeCar makes using other methods of day-to-day commuting a more viable option," said Kâren Sander, executive director, Downtown Boise Association.

Membership is open to all licensed drivers 21 years of age and older who meet the terms and conditions of use of the program. Additionally, the program -- from application to reservation -- is totally automated and online at

WeCar offers around-the-clock access to hourly, daily and overnight rentals. Members reserve a vehicle online, then access the vehicle using a membership card and return it to the same location. Fuel and basic vehicle physical damage and state required liability protection are included in the standard rate plan.

WeCar programs are supported by the extensive Enterprise Rent-A-Car neighborhood network of more than 5,500 rental offices located within 15 miles of 90 percent of the U.S. population. WeCar is a natural extension of the local car rental service Enterprise pioneered and continues to provide. In fact, well before it launched its car-sharing program, Enterprise rented to drivers in large urban centers who needed a vehicle for an hour, a day or a week. Enterprise already has seven locations in the Treasure Valley region.

For businesses, WeCar can reduce fleet costs and overall emissions while also supporting their sustainability initiatives. WeCar can also complement urban communities' sustainability programs and can help reduce local emissions, traffic congestion and parking congestion in urban areas.

"Based on our experience with car sharing, we anticipate there will be businesses and employees in downtown Boise who are interested in developing a program of their own," said Ryan Johnson, assistant vice president, WeCar and Rideshare for Enterprise. "We've created similar programs in other markets, and we look forward to serving Boise as well. We also recognize the needs that students and residents have for alternative transportation in the Boise area, and WeCar is a positive step toward satisfying that demand."

In addition to downtown residents and employees, car sharing is a solution for local college students who do not have a car on campus or do not want to deal with the hassles and expense of parking. For instance, Brigham Young University-Idaho just launched a WeCar campus program for its students last month.

WeCar operates car-sharing programs throughout the United States and is currently providing programs for corporate campuses, universities and municipal governments in 24 states. WeCar programs are in place on approximately 50 college campuses.

For more information or to sign up, go to Additional information about WeCar by Enterprise Rent-A-Car is available by following @WeCar on Twitter.

About WeCar by Enterprise
The WeCar by Enterprise car-sharing program provides a totally automated, membership-based and environmentally friendly transportation solution, whether it is for an hour, a day, a weekend or longer. Enterprise Rent-A-Car launched hourly car rentals in 2005 and local car sharing in 2007 as a natural extension of its business rental program and longtime focus on customized service in communities. Today, Enterprise Rent-A-Car's WeCar program offers fuel efficient, hybrid and plug-in vehicles, delivering car-sharing technology's speed, efficiency and economy nationwide to businesses, universities and government offices looking to enhance their fleet management operations and sustainability initiatives. Supported by the extensive Enterprise Rent-A-Car network of locations, the WeCar program is able to build on Enterprise's well-established Virtual Car® rental service and its track record for making local car rental convenient and affordable for those who prefer to "buy for the need and rent for the exception." In addition, WeCar complements Enterprise Rideshare, which serves both individual vanpool groups and large employer work sites, and together the two programs help customers reduce traffic congestion, fuel consumption and vehicle emissions.

St. Louis-based Enterprise Holdings owns and operates the Enterprise Rent-A-Car brand and the WeCar program. With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. For more information about Enterprise Rent-A-Car's WeCar program, visit For more information about Enterprise Holdings' environmental stewardship and long-term commitment to the sustainability of the car rental and car sharing business, visit and follow @LeeBroughton on Twitter.

Contact Information

  • For more information, contact:
    Lisa Martini
    Enterprise Rent-A-Car
    Email Contact

    Karen Sander
    Downtown Boise Association
    Email Contact