Enterprise Rent-A-Car Reports Consumer Interest High for Holiday Weekend Car Rentals

ST. LOUIS, MO--(Marketwire - Jun 28, 2011) - Many Americans are preparing to hit the open road this Independence Day weekend, according to advance reservation numbers for weekend car rentals at Enterprise Rent-A-Car's neighborhood locations. Compared to last year, Enterprise, North America's largest rental car brand, has seen a 20 percent jump in reservations at its more than 5,500 non-airport locations, which can be found within 15 miles of 90 percent of the U.S. population.

"We are seeing more holiday weekend travelers choosing to drive rental vehicles to their Independence Day destinations this year," said Steve Short, vice president of leisure business development for Enterprise Rent-A-Car. "Families opt to travel in rental cars for a variety of reasons, including the enjoyment of a roomier vehicle model for comfort, the savings on travel costs with a more fuel-efficient vehicle and the avoidance of additional wear and tear on their personal vehicles."

Short added, "The convenience of renting a vehicle from your neighborhood Enterprise Rent-A-Car is also attractive to travelers. We make it easy by driving to your home and picking up the entire family and luggage at no extra cost."

About Enterprise Rent-A-Car

Founded in 1957 and known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine's annual list of "Customer Service Champs" in 2007, 2008, 2009 and 2010. Market Metrix, LLC, a leading provider of customer and employee feedback and performance tools for the hospitality industry, has recognized the Enterprise brand as the leader in customer satisfaction in the car rental industry 29 out of 31 times. Further, Enterprise won Budget Travel magazine's 2010 and 2011 Readers' Choice Award as their favorite rental car brand for customer service around the globe.

Enterprise continues to lead the home-city market and its local car rental revenues currently are experiencing double-digit growth. The Enterprise Rent-A-Car brand offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs -- and local car rental customers are picked up at no extra cost. Enterprise also has a well-established track record for making "virtual cars"® convenient and affordable for those who prefer to "buy for the need and rent for the exception."

St. Louis-based Enterprise Holdings owns and operates the Enterprise Rent-A-Car brand. With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest car rental service provider in the world measured by revenue, employees and fleet. There are more than 6,000 Enterprise neighborhood and airport locations operating worldwide in the United States, Canada, the UK, Ireland and Germany. Enterprise of North America also is part of a global strategic alliance with Europcar, creating the world's largest car rental network. For more information about Enterprise local and airport car rental as well as vehicle leasing, car sharing and vanpooling options, visit www.enterprise.com. [This news release and other Enterprise Rent-A-Car announcements are available at the Enterprise Holdings press room.]