SOURCE: Wainhouse

July 09, 2008 07:00 ET

Enterprise Social Networking Market Expected to Reach $2 Billion by 2013

Growth Projected at 40% Each Year

DUXBURY, MA--(Marketwire - July 9, 2008) - "The Enterprise Social Networking Landscape, Volume 1: Market Dynamics, Sizing and Forecast" study recently published by Wainhouse Research indicates that Social Networking in enterprise is inevitable. This conclusion is based on the benefits enterprise could achieve from using social networking technology and tracking historical adoption patterns of similar technologies. This study is a complement report to "IBM's Strategy for Taking Social Networking to the Enterprise: An Inside Look at Lotus Connections," released by WR in the second quarter of 2008.

"The Enterprise Social Networking Landscape" distills the diverse set of activities including blogs, wikis, personal profiles and video uploads that comprises social networking into its core functions also known as the "Six Pillars". The study then goes on to map these functions to enterprise use cases.

In addition, the study finds that even though the ESN market is in its infancy, it has already reached the $200 million mark. Furthermore, the market is expected to grow at a rate of 40% each year over the next five years to reach $2 billion by the year 2013. This forecast in market size and growth was achieved by analyzing the major enterprise software vendors and over 50 startup vendors using both primary and secondary research sources. To conclude the study, insights and analysis regarding the future direction and potential leaders of this rapidly emerging market are offered.

"The Enterprise Social Networking Landscape, Volume 1" is the first in a series of reports on the ESN market. "The Enterprise Social Networking Landscape, Volume 2: Vendor Profiles" will include profiles of the top 20 vendors in the industry and will be available in the third quarter of 2008.

Both "The Enterprise Social Networking Landscape, Volume 1" and "IBM's Strategy for Taking Social Networking to the Enterprise" are available by visiting or by contacting Client Services Manager Sara Fargo at or +1 781 934 6165.

Wainhouse Research ( provides strategic guidance and insight on products and services for Real-Time Unified Communications. The global client base includes established and new technology suppliers and service providers as well as enterprise users of voice, video, streaming, distance education and web collaboration solutions.

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