SOURCE: Entertainment Arts Research, Inc.

September 22, 2010 12:00 ET

Entertainment Arts Research, Inc. (EARI) Announces the November 2010 Launch of Its Very Own UNIVERSE of FAITH MUSIC (UOFM)

ATLANTA, GA--(Marketwire - September 22, 2010) -  UOFM will release its online music distribution site, the first of several stages of release for the company. Unlike iTunes, UOFM will focus solely on the sales, promotion, and marketing of Christian and faith-based music across all music genres. EARI (PINKSHEETS: EARI) has developed what it unofficially refers to as the "7-Silo Strategy" that is the complete rollout plan for each of the seven components comprised under the Universe of Faith brand, which, in addition to music, will include a virtual world, books, sermons and a few others, which EARI has yet to formally disclose. Each of the seven silos will be developed as stand-alone businesses that will be accessible through the Universe of Faith portal. Additionally, each of the independent UOF businesses will cross-promote and cross-market transversely across the other UOF components.

One of the key benefits that EARI expects to achieve using the "7-Silo Strategy" is to attract users with their primary interest and expose them to the other potential interests within each visit. The ultimate goal is to be the central location to accommodate all of the commercial and entertainment needs of the faith-based community. EARI has made it their main priority to thoroughly understand the Christian demographic and to address their needs. Taking this approach will fully assure that their strategy will successfully meet the high demand for the distribution of high-quality Christian content.

In order to ensure the effective execution of UOFM, EARI has brought in music industry veteran Nick Pellegrino to take on the role of VP of Business Development/Content for UOFM and one of his chief responsibilities will be the establishment of complementary alliances and the oversight of content acquisition, integration and management.

A 15-year veteran of the music industry, Nick Pellegrino was Co-Founder/President of NJP Entertainment, LT Records, Baccerstick Records,, and the VP of Sales and Marketing for Oh Boy Records and Western Beat Records. Nick's experience encompasses all aspects of label and artist management, physical, digital and mobile music sales, marketing, distribution, booking, tour management, video production, and radio promotion. He has managed the careers of Grammy Award nominees, The Grascals, and multi-platinum recording artist, Sammy Kershaw. Nick is well respected and has a reputation for executing complex strategies. He has built a solid network of long standing revenue producing relationships and has secured artist sponsorships with Exxon/Mobil, Dr. Pepper, Dodge Trucks, Wrangler Jeans, and Walmart, to name a few. Nick has partnered with national charitable organizations (The American Red Cross, HUGSS) to raise awareness and generate financial donations through viral Internet and text messaging campaigns, satellite remote radio tours, and other fundraising initiatives.

Nick also has over 25 years of professional experience in music composition, arrangement, production, and performance. He has produced projects for artists such as Jason Meadows, George Ducas, Walt Wilkins, Billy Falcon, and Declan McGarry. Nick's songs and performances have been featured on ABC Family, HGTV, Food Network, Fine Living, RFD-TV, CMT, GAC, ABC's "All My Children" and "One Life to Live," and most recently the EA Sports Madden 11' Soundtrack.

Pellegrino stated, "I am very excited to be working with Jonathan Eubanks, a true visionary. Universe of Faith is a groundbreaking opportunity for the Christian community. The music component is just the first step in making Universe of Faith the ultimate faith-based online destination."

Contact Information

  • For information or questions, contact: