SOURCE: Entertainment Arts Research Inc.

October 07, 2010 09:00 ET

Entertainment Arts Research, Inc. (EARI) Partners With Neurotic Media to Distribute Online Christian, Gospel and Classical Music Through EARI's Universe of Faith Music

ATLANTA, GA--(Marketwire - October 7, 2010) -  Entertainment Arts Research, Inc. (PINKSHEETS: EARI) (EARI) -- EARI closes deal with Neurotic Media to sell Christian/Gospel and Classical Music digital downloads, video and ringtones through Universe of Faith Music. Universe Of Faith Music is scheduled to be the first release of EARI's "7-Silo Strategy" launch plan under the umbrella of the Universe of Faith (UOF) brand. The company's "7-Silo Strategy" is about attracting users via their primary interest and exposing them to other potential silos of interest within each site visit -- leading to a central location to accommodate all of the commercial and entertainment needs of the faith-based community. The "UOF Music" silo is set to launch in November with over 500,000 Christian/Gospel and Classical music tracks available for purchase through Neurotic Media's digital media distribution platform.

"Our partnership with Neurotic Media signifies a tremendous breakthrough in the execution of our business plan for the Universe of Faith brand," says EARI's CEO, Jonathan E. Eubanks. Mr. Eubanks further asserts, "This will ensure a successful and formidable launch of UOF Music, which serves as our current flagship property and principle gateway to the Universe of Faith. Our partnership with Neurotic Media will ensure that UOF Music carries the largest catalog of digitally distributed Christian, Gospel and Classical music in the world."

"We are delighted to work with EARI on their exciting new initiative," comments Shachar Oren, Neurotic Media's CEO. "The music industry has been aware for a while that the Christian Music silo is an under-served market, where online sales market share exceed physical sales market share. This obvious distribution challenge spells opportunity for new online vendors that can focus on serving the unique needs of their specific demographics properly. EARI is run by seasoned executives who have their hands on the pulse of this silo and know what their consumers demand. We look forward to UOF Music making an important mark on the space in months to come." 

Nick Pellegrino, VP of Business Development/Content Integration, UOF Music, adds, "By using Neurotic Media's seamless B2B2C platform, UOF Music will be able to offer over a half million Christian, Gospel and Classical tracks. This will set us well on our way towards being the number one online destination for Faith Based entertainment."

In keeping with its tagline, "Entertaining Truth," the UOF brand is being built from the ground up as a central hub for all things Christian. The music category is one of the more crucial and strategic components in terms of driving traffic to each of the future UOF silos -- for books, sermons, live-streamed events, dating, games, and films.

About Neurotic Media:
Neurotic Media is the leading provider of technology-enabled marketing and distribution services for digital media. Neurotic Media's services afford companies total control over how they commercialize online and mobile downloads of music, videos, ringtones, and other digital media through private-labeled stores and promotional sites. The company's solutions protect a brand's interests and consumer data while providing measurable results. Online retailers, consumer brands, agencies, and content owners utilize the company's data-mining tools, PIN code redemption services, PSMS and e-commerce services, API tools, hosted store CMS, and other proven methodologies supported by the Neurotic Media platform to produce measurable consumer responses and yield strong returns on investment. For more, please visit www.neuroticmedia.com

Contact Information

  • Contact:
    Meredith Marconi
    meredith@neuroticmedia.com
    (678) 904-5226

    For information or questions regarding EARI, contact:
    David Hostelley
    440-759-7470