SOURCE: Electronic Retailing Association

Electronic Retailing Association

July 28, 2014 07:35 ET

Entertainment and Beauty Icon Susan Lucci to Receive DR Icon Award at 2014 Moxie Awards Gala

Award-Winning Actress Will Be Recognized by the Electronic Retailing Association for Her Achievements in Direct Response Marketing

WASHINGTON, DC--(Marketwired - Jul 28, 2014) - The Electronic Retailing Association (ERA) is delighted to present the DR Icon Award to Susan Lucci at the Moxie Awards Gala on September 18th in Las Vegas.

Lucci is a renowned actress, entertainer, and author. Within the past 10 years, she launched the Susan Lucci Collection of hair care products, fragrances, jewelry, shoes, accessories, and a lingerie line. This head-to-toe collection was a constant sell-out on the Home Shopping Network (HSN). In 2002, Lucci introduced the personal microdermabrasion system Youthful Essence® by Susan Lucci with Guthy-Renker, which has sold over 8 million kits worldwide since its debut. Lucci expanded her expertise with Guthy-Renker by also presenting "Malibu Pilates," the widely popular Pilates chair fitness program.

Lucci is best known for her role as Erica Kane on the ABC television show, "All My Children," for which she has won an Emmy Award for "Best Actress." She currently stars in the Lifetime hit series, "Devious Maids," as the wealthy and effervescent socialite, Genevieve Delatour. In addition, she stars in the worldwide hit prime-time show, "Deadly Affairs," on Investigation Discovery now in its third session. Lucci has also guest-starred in many successful television series and numerous movies for television. She has competed on ABC's prime-time reality show, "Dancing with the Stars," and hosted "Saturday Night Live." In March 2011, Lucci released her New York Times bestselling autobiography, "All My Life," with Harper Collins.

"Over the course of her career, Susan has remained committed to providing both great entertainment and valuable lifestyle products, with a focus on reminding individuals that they can achieve beauty at all ages," said Julie Coons, President and CEO of ERA. "We are very excited to honor Susan for her exceptional contributions to the direct response industry at this year's Moxie Awards Gala."

The DR Icon Award is presented annually at the ERA Direct-to-Consumer (D2C) Convention. Award recipients are individuals who have made a positive impact and personal contribution to the direct response industry. The Moxie Awards Gala, where the recipient is recognized, celebrates the best direct response campaigns in television, radio, online, and mobile marketing from the past year.

If interested in attending the Moxie Awards Gala, please visit

About the Moxie Awards Gala

Direct Response marketing's most exciting evening is undoubtedly the Moxie Awards Gala. Celebrating the year's best campaigns, this fabulous affair of glitz, glamour and glory is on everyone's must-attend list. The Gala features upbeat music, exceptional dinner, and superb company. Join us as we celebrate the industry's most coveted award and the industry's most exclusive event. 

About the 2014 ERA D2C Convention

The Electronic Retailing Association's 2014 ERA D2C Convention is the 21st annual show, where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor.

About the Electronic Retailing Association

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

Contact Information

  • Media Contact
    Mari Escamilla
    Marketing Maven
    Tel. 310-341-7352
    Email Contact