SOURCE: Delivery Agent

Delivery Agent

September 11, 2015 21:41 ET

Entertainment Industry Foundation Teams Up With Delivery Agent to Power Commerce for Major Cross-Network Fundraising Event, Think It Up

National Education Initiative to Support Student-Powered, Teacher-Led Projects

SAN FRANCISCO, CA--(Marketwired - Sep 11, 2015) - Delivery Agent, Inc., the market leader in turning audiences into customers for the world's leading global brands, announced a collaboration with the Entertainment Industry Foundation (EIF), a leading charitable organization of the entertainment industry, to power omni-screen digital commerce for EIF's Think It Up television event, airing tonight (Friday, Sept. 11, 2015, at 8 p.m. EDT/7 p.m. CDT) across ABC, CBS, FOX and NBC. The program will encourage viewers to support student-powered, teacher-led projects, through the sales of event merchandise and direct donations to DonorsChoose.org.

As part of the partnership, the Entertainment Industry Foundation will leverage Delivery Agent's platform to commerce-enable tweets using Buy Now functionality embedded within Think It Up tweets shared during the event.

"Working with Delivery Agent to power commerce for Think It Up will provide viewers with even more ways to support meaningful learning experiences in schools across the country," said Eric Holden, Senior Vice President of Digital Media from the Entertainment Industry Foundation.

"We're thrilled to be part of the Entertainment Industry Foundation's Think It Up event," said Mike Fitzsimmons, Delivery Agent CEO. "We're excited our platform will be contributing to students, teachers and schools."

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.

About Entertainment Industry Foundation
The Entertainment Industry Foundation (EIF), established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues. Stand Up To Cancer (SU2C), EIF's largest initiative, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. SU2C accelerates research to get new therapies to patients quickly. Since its founding seven years ago, SU2C has launched 16 collaborative "Dream Teams" comprising over 940 scientists from 123 leading institutions around the world. That research, including 151 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. In just 15 months, Hunger Is, EIF's collaboration with The Safeway Foundation, has significantly raised awareness of childhood hunger in the United States and over $10 Million to support breakfast, afterschool and out-of-school meal programs.

About Think It Up
Think It Up is an initiative of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to reframe the public discussion about education, create a culture of excitement about learning everywhere in America and build a sense of optimism about the potential of education in classrooms across the country.

Think It Up will invite public middle and high school students to work with their teachers to develop projects that draw on their passions and help pursue their educational goals. Posted on thinkitup.org, in collaboration with DonorsChoose.org, the student-powered, teacher-led projects will be crowdfunded by citizen donors beginning September 2015. The projects will entail rigorous skill development that prepares American youth for post-high school life, helping pave the way for career success, regardless of the path.

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