SOURCE: Entertainment Merchants Association

July 18, 2007 02:45 ET

Entertainment Merchants Crown FunnyorDie.com With Its First "Creative Website of the Year" Award

LAS VEGAS, NV--(Marketwire - July 18, 2007) - Recognizing the importance of digitally delivered, user-generated content, the Entertainment Merchants Association (EMA) this evening bestowed its first "Creative Website of the Year" to the web sensation FunnyorDie.com. The award was presented during the Home Entertainment Awards show at EMA's Home Media Expo 2007, being held through Thursday at the Venetian Resort Hotel Casino in Las Vegas.

"FunnyorDie.com crosses the best comedic talent with cutting-edge technology to provide users with a great entertainment experience," said Bo Andersen, President of EMA. "We are thrilled to able to acknowledge this exciting new entertainment source."

FunnyorDie.com was launched in April of 2007 and is already one of the most-visited comedy sites on the web. A key ingredient of the site's success is its focus on a new genre of content: the raw and experimental look and feel of user-generated video, turbocharged with celebrity talent. "The Landlord," a video featuring FunnyorDie.com founders Will Ferrell and Adam McKay, has been viewed more than 38 million times. The clips rated highest by users are labeled "chosen ones" while the poorly rated are banished to the "the crypt." FunnyorDie embraces its name by eliminating videos that users find lack comedic value. For comedic celebrities, FunnyorDie.com is quickly becoming the "place to be seen" on the Web. For users, FunnyorDie.com is the place to go online to easily find amusing content.

Also at the Home Entertainment Awards show, Ernest Borgnine was honored for "Sustained Creative Achievement," Jon Favreau was given the "Independent Career Achievement Award," and Katt Williams was named "Rising Entertainer of the Year." In addition, EMA announced the winners of its annual Home Entertainment Awards for outstanding home entertainment products. The show was hosted by popular entertainment reporter and game show host Todd Newton.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33 billion home entertainment industry. Its members operate approximately 20,000 retail outlets in the U.S. that sell and/or rent DVDs and computer and console video games and digitally distributed versions of these products.

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