Entertainment One Ltd.

Entertainment One Ltd.

November 11, 2010 14:32 ET

Entertainment One Brings Peppa Pig to Nick Jr. as New Half-Hour TV Series

LONDON, UNITED KINGDOM and NEW YORK, NEW YORK and TORONTO, ONTARIO--(Marketwire - Nov. 11, 2010) -

Editors Note: There is a photo included with this press release.

Entertainment One (eOne) (LSE:ETO) has finalized an agreement with Nick Jr., Nickelodeon's 24-hour educational preschool network in the U.S., to bring its popular Peppa Pig animated shorts stateside as a new half-hour TV series. Peppa Pig currently airs as an interstitial series on Nick Jr. in the U.S.

"We are confident that Peppa will be as popular with children and families in the U.S. as she is in the UK, creating opportunities to further expand the franchise around the world," said Entertainment One CEO Darren Throop. "We look forward to our multi-award winning preschool series making its U.S. debut on Nick Jr."

Peppa Pig lives with her little brother George, Mummy Pig and Daddy Pig. Peppa's favourite things include playing games dressing up, days out and jumping in muddy puddles. Her adventures always end happily with loud snorts of laughter. The series has been broadcast on Nick Jr. in the UK since 2004 and is consistently one of the top rated shows in the UK. 

"Our audience has enjoyed the Peppa Pig animated shorts, and we know they will love getting to know Peppa, her family and friends in the new half-hour animated series," said Teri Weiss, Senior Vice President, Nickelodeon Preschool.

The show is broadcast multiple times daily on Nick Jr. UK where it has established a loyal following and also airs in 180 territories worldwide. With a catalogue of 156 episodes and an additional 52 commissioned and in production for delivery over the next two years, the brand's exposure and freshness is guaranteed. eOne controls worldwide distribution rights for series.

For more information, please visit http://www.peppapig.com/.

About Peppa Pig

Pre-school phenomena Peppa Pig is an animated series created by BAFTA award-winning studio Astley Baker Davies and co-owned and distributed by Entertainment One. It is currently one of the UK's biggest pre-school properties according to NPD data and has won Best Pre-School Licensed Property at the Licensing Awards for two consecutive years. Peppa Pig's Party, the first live stage-show production has been touring the UK and will make its West End debut in London over Christmas. Peppa Pig World, the first fully immersive, interactive experience featuring the world's first Peppa Pig rides is scheduled to open in the UK in April 2011 at Paultons Family Theme Park.

About Entertainment One

Entertainment One (LSE:ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, kids programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,400 hours of television programming and 45,000 music tracks.

Along with Peppa Pig, eOne's portfolio of Family programming includes such popular titles as Ben & Holly's Little Kingdom, Tractor Tom and Humf.

About Nick Jr.

Nick Jr., the 24-hour commercial-free, educational preschool network from Nickelodeon, currently reaches 70 million households via cable, digital cable and satellite TV. Nick Jr. is like preschool on TV, with educational programming both on-air and online at www.nickjr.com. Nick Jr. and all related titles, characters and logos are trademarks of Viacom International Inc.

To view the photo included with this release, please visit the following link: http://www.marketwire.com/library/20101111-peppapig800.jpg

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