Entertainment Software Association of Canada

Entertainment Software Association of Canada

July 10, 2007 13:15 ET

Entertainment Software Association of Canada Dubs 2007 the Year of the "Born Again" Gamer

Thirty-six percent of Canadian gamers have jumped back in to gaming in 2007 after formerly retiring their controllers and key boards

TORONTO, ONTARIO--(Marketwire - July 10, 2007) - A recent Ipsos-Reid survey commissioned by the Entertainment Software Association of Canada (ESAC) revealed that Canadians continue to invest leisure time and dollars on video games. According to the survey, 38 per cent of Canadians currently have a video game console in their household, and the same percentage of Canadian adults have played video games in the last four weeks.

The range of video game content and innovative hardware available to Canadian gamers continues to drive the evolution of the gaming community demographic. Of Canadians who have played video games in the past 4 weeks, 36 per cent of them have recently rediscovered their passion for gaming after having stopped playing for an extended period of time. In addition, 15 per cent of first time Canadian gamers who have played video games in the past 4 weeks were over the age of 41, and thirty-six per cent were over the age of 21.(i)

"It's exciting to see a reigniting of interest in gaming amongst Canadians who may not have played since the days of Pong or Pac Man," says Danielle Parr, Executive Director, Entertainment Software Association of Canada. "The advent of new gaming technology coupled with fresh, innovative content is further solidifying video games as the entertainment pastime of choice, for new gamers as well as for those who've never stopped."

With the E3 Media & Business Summit 2007 kicking off in Santa Monica, California this week, the world will get a preview of some of most highly anticipated video game content of the upcoming holiday season. E3 2007, which runs from July 10th to the 13th, is one of the industry's leading trade shows, showcasing exclusive interactive entertainment and educational software and related products from exhibitors around the world.

At this year's E3, the ESAC is revealing Canadian gaming stats and trends from the Ipsos-Reid findings; a preview to the annual Essential Facts Booklet on the Canadian Computer and Video Game Industry which will be published later this year.

The Entertainment Software Association of Canada (ESAC) is the association dedicated to serving the business and public affairs needs of companies in Canada that publish and distribute video and computer games for video game consoles, personal computers, handheld devices and the Internet.

(i) Source: Ipsos-Reid 2007 Video Gaming in Canada Study

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