SOURCE: EVINE Live Inc.

EVINE Live Inc.

September 09, 2015 08:29 ET

Entertainment Tonight Co-Host Nancy O'Dell Premieres Her Exclusive Fashion Collection This Friday and Saturday on EVINE Live

The Highly Anticipated Collection Debuts to the Delight of Fans Everywhere

MINNEAPOLIS, MN--(Marketwired - Sep 9, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), will debut The Nancy O'Dell Fashion Collection on September 11th at 11pm ET and September 12th at 11am and 5pm ET on TV and online. An award-winning journalist and the co-host of Entertainment Tonight, Nancy brings her sense of style to EVINE Live during its 24-hour "Fall Fashion Day" event. Since announcing the premiere, excited fans have been expressing their love for the new collection on social media. 

"We're thrilled to finally launch Nancy's collection and unveil her full line to our EVINE Live viewers," said Russell Nuce, EVINE Live Chief Strategy Officer. "Many of her fans have already gotten a peek at her signature pieces through social media and Entertainment Tonight. Her full line debut during our Fashion Day event will be a great opportunity to introduce EVINE Live to an entirely new audience of fans... fans who have followed Nancy's career from the beginning and are excited to join her on the next leg of her journey. We're happy to be a part of that journey and look forward to having her -- and her followers -- join the EVINE Live family."

"I can't believe the premiere is just days away," said Nancy O'Dell. "I've always been passionate about fashion and am looking forward to debuting my collection. It's inspired by my own wardrobe and the styles you see me wear on TV. Elegance with an edge is how I would describe my clothing line. I want to give all women the chance to feel sophisticated and chic, while adding a little edge to their looks as well."

Announced by Nancy herself on Entertainment Tonight, the collection was also previewed last week during a sneak peek webshow on evine.com, giving fans an early look and opportunity to purchase limited quantities of select items. During the webshow, Nancy shared her inspiration and story behind the collection and even participated in a live fan chat on EVINE Live's Facebook page afterward.

Complementing the styles debuted during the webcast, Nancy's September 11th and 12th shows on EVINE Live will feature a sophisticated selection of fashions that offer chic styles in season-perfect colors. Items include jackets, jumpsuits, dresses, pants and more, many of which fans have already seen Nancy wearing.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on Nancy O'Dell's fashion line visit www.evine.com/nancyodell. For more information on EVINE Live visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile devices. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day; engaging its community of customers in a digital shopping experience that includes live streaming and social platforms.

About Nancy O'Dell
Emmy Award-winning entertainment journalist Nancy O'Dell has proven to be a force in all areas of her career as a host, author, producer and entrepreneur. One of the country's most respected and leading entertainment journalists, O'Dell is the co-host of the most watched entertainment news program in the world, Entertainment Tonight. With over 20 years of experience, O'Dell has been a go-to anchor for live TV specials including "Countdown to the Emmys" on the Red Carpet and The Golden Globes. Previously, O'Dell served as the co-anchor of "Access Hollywood" for 13 years. She graduated summa cum laude graduate of Clemson University where she was also awarded an honorary Doctor of Humanities degree. A huge supporter of ALS research, O'Dell founded the non-profit organization, Betty's Battle, in honor of her mother who passed away from the disease. O'Dell is also a published author with three best-selling books.

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