SOURCE: Encounter Technologies, Inc.

July 09, 2010 14:30 ET

ENTI's MusicMatrix Announces Offer Details for Celebrity Spokesperson

Contract to Initiate Immediately Upon Mutual Agreement of Offer

NEW YORK, NY--(Marketwire - July 9, 2010) -  Encounter Technologies, Inc. (PINKSHEETS: ENTI) announces detailed information regarding its offer to a celebrity spokesperson for its MUSICMATRIX.COM. The website and its unique, highly interactive, subscription based model is currently sweeping the nation via DISH network campaign with a significant correlative usage/subscription the last two weeks. 

"The timing on the celebrity spokesperson announcement works very well for everything we've done on the national front in marketing to our target demographic," states CEO Rick Dibiase. "Our strategy here has been to ensure an effective, 'sticky' ad campaign with the DISH run and then to implement the celebrity spokesperson to increase campaign momentum. We are confident we will have a positive response from the artist's representation which will strengthen the MusicMatrix brand exponentially. Negotiations to this point have been mutually agreeable and we've submitted a firm offer based on talking points, for final signature."

The offer is an upfront spokesperson fee with an incentive plan in place to ensure maximum Artist exposure in line with the MusicMatrix brand and overall campaign efficacy. Under the Agreement, the artist will be committing to Commercial filming in line with our ad campaign to hit 44 million households for at least the first 6 months, multiple broadcasts via Social Networks such as MySpace, Facebook and Twitter. The artist will also partake in Radio interviews, Live Chats and associate himself/herself with our logo and weblinks, email lists and would be assigning likeness rights to MusicMatrix for the duration of the campaign. 

"The exciting part about this is that the artist will most likely be the first of many in a series of celebrity spokespeople. MusicMatrix is about music for everyone. We feel our first choice will have quite the 'wow' factor and we look forward to continuing the campaign with some of today's hottest artists from every popular genre to attract a wider fan/user base for the site," states Dibiase. 

About MusicMatrix.com

On MusicMatrix.com, users are able to participate in music video editing competitions in order to win prizes and recognition. Encounter Technologies, Inc. (ENTI) has developed a cutting edge, innovative and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies (ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

This press release contains "forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

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