SOURCE: Impetus Technologies

Impetus Technologies

October 25, 2012 10:22 ET

Entravision Brings New Business Unit to Life, Luminar, With Impetus Partnership

SAN JOSE, CA--(Marketwire - Oct 25, 2012) - Entravision, the leaders in Hispanic media, and Impetus Technologies, a leading provider of Big Data Analytics solutions discuss at Strata/Hadoop World, how their partnership helped bring Entravision's new division to reality, Luminar.

Entravision had four main objectives that drove the creation of the new business unit; creating a data driven organization, creating a cloud based data services platform, and creating new revenue streams focused on Hispanic consumers. The new Big Data platform transformed how Entravision approached business and market needs as it leveraged Big Data environments and 3rd party data sources. There was a new ability to more precisely support customers across the entire marketing value chain with demonstrated ROI, which resulted in an executive decision to create the business unit Luminar, Hispanic Insights through analytics and modeling.

The successful launch of Luminar has included a number of powerful offerings. Some key solution offerings are Luminar Insights App, Customer Decision Engine, Real time Cloud Insights, and Analytics.

Franklin Rios, President Luminar, an Entravision Company, states, "We required a partner not only with a proven track record in Big Data, who was technology agnostic, had experience with multiple technologies, but could buy into our future of a 12 to18 month plan and could give us a blended team approach. Impetus aligned with our vision for the future."

Vineet Tyagi, VP of Technology at Impetus Technologies, states, "Luminar placing their trust in Impetus is a validation of Impetus' impeccable track record of delivering Big Data solutions for its customers."

These are some of the exciting things Luminar and Impetus discussed at Strata/Hadoop World 2012.

Luminar is the first Big Data analytics and modeling provider connecting marketeers with US Latino consumers. Luminar helps clients identify predictability models of consumer behavior to allow companies to reach, upsell and retain Latino consumers more affectively.

Impetus is currently focused on Big Data services creating new ways of analyzing data for businesses in order for them to gain key business insights across their entire enterprise. Impetus provides Big Data Consulting Services for the Fortune 500 including healthcare, finance, media, telcom, and maunfacturing. Impetus's experience extends across the Big Data ecosystem including Hadoop, NoSQL, newsql, mpp databases, machine learning, and visualization. Impetus offers a Quick Start program, Architecture Advisory Services, Proof of Concept, and Implemetation.

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