August 10, 2009 15:01 ET Launches for the New Breed of Entrepreneurs

Displaced Workers Are Going From Unemployment to Self-Employment by Starting Their Own Business

PORTLAND, OR--(Marketwire - August 10, 2009) - As job losses increase and new job creation stalls, has launched as a resource for those seeking to go from unemployment to self-employment. These entrepreneurs of necessity are finding that the best answer to a lack of a job is to create their own job.

"The unemployment rate is 100% when a job loss hits your family," said David Archer, the founder of "The bills don't stop when the paychecks stop, so for many people a lack of income has become the motivation to go from 'fired' to 'fired up.' We've created this website to provide a starting point for information and inspiration to those exploring their entrepreneurial opportunities."

The inspirational part of is a collection of success stories from others who have been downsized, outsourced, or otherwise laid off. Each one took that unexpected life change as a chance to go into business for themselves. With stories from entrepreneurs of all ages, in all types of business, it's an encouragement for those just entering the start-up world to know that others have met the challenge and loved the results. also provides answers to basic questions about starting a business. Through articles and links to useful sites, budding entrepreneurs can begin to plan out a path to starting their own business. Through the blog, there are also opportunities to post questions and comments.

For those who are just exploring ideas for starting a business, the website also has a section with 101+ Business Ideas. From street performer to cookie baker, auto dealer to computer repair, each potential business idea includes links for additional information.

The idea for a website offering information and guidance for the unemployed with an entrepreneurial spirit grew out of the founder's personal experience. After twenty-five years in marketing, advertising and production, David Archer found himself jobless due to a corporate downsizing and management restructuring. He decided it was time to put all his career experience to good use and started Why Guy Productions, a creative communications company specializing in results oriented video, design and website creation.

About is a subsidiary of Why Guy Productions, a corporate communications company focused on creative solutions creating results.

Contact Information