HIGHLAND PARK, IL--(Marketwired - Mar 11, 2014) - Evanston's hometown favorite, Rose's Café & Bakery, which was nearly forced to close its doors Christmas Eve 2012, is proud to announce the opening of its second location at 478 Central Avenue in Highland Park, Illinois this March. Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and star of CNBC's reality series, The Profit, who saved Rose's from closing over the 2012 Christmas holidays, said his goal is to continue making Rose's profitable and meet the growing needs for products catering to people with dietary restrictions and food allergies.
"As the new owner, I am committed to not only keeping the business open but expanding its customer base and having a successful and profitable business," said Lemonis. "To have the bakery not only overcome the hardship that it experienced over the past years but to now be in a position to increase their product offerings and expand to new locations is extremely rewarding."
Rose's Café and Bakery is the only 100% gluten-free bakery and restaurant in the greater Chicagoland area. The café serves pizza, soups and sandwiches in addition to providing great-tasting fresh baked breads, cookies, cakes, cupcakes and muffins. The menu features a variety of vegetarian, vegan and raw options alongside many Rose's favorites. Catering is also available for parties, graduations and weddings. The new Highland Park location will be open for business six days a week and offer dining options for breakfast, lunch and dinner.
Lemonis, owner of Camping World, part of Good Sam Enterprises, a $3 billion dollar business based in Lincolnshire and "the world's largest outdoor and recreational vehicle retailer," made the decision to expand Rose's Café and Bakery to Highland Park as "the need for alternative diet options exist in the area with little choices available for the community."
In addition, Lemonis' reality television series on CNBC, "The Profit," returns for a second season. The popular entrepreneurial series features Marcus Lemonis, Chairman & CEO Camping World and Good Sam Enterprises, who saves struggling businesses while investing his own cash in the process from the standpoint of a financial investor and operator. Season two of "The Profit" premiered Tuesday, February 25 at 10PM ET/PT and will air eight episodes.
"Having gone gluten-free two years ago and becoming a patron of Rose's, I understand the love and devotion that customers have for Rose's as I am one of them. We are now open for business in two locations. I look forward to expanding the business and reaching new customers that have a need for our products," said Lemonis.
Rose's Café and Bakery
478 Central Avenue
Highland Park, IL 60035
2901 Central St.
Evanston, IL 60201
About Marcus Lemonis
As the Chairman and CEO of multi-billion dollar outdoor and RV retailer Camping World and Good Sam Enterprises, Marcus Lemonis leads close to 6,000 employees in over 100 cities across the US. RV Business Magazine named Lemonis as their 2007 Newsmaker of the Year. The magazine, regarded as the industry leader, recognized him at the age of 34 for having "more impact on the industry than any single individual or company in recent memory as an agent of change and retail consolidation." In addition, Crain's Chicago Business featured him in their 2005 edition of "40 under 40," and in 2008, Ernst & Young named him Entrepreneur of the Year. Lemonis has been recognized for his multiple appearances on NBC's Celebrity Apprentice and an episode of ABC's Secret Millionaire, in which he chose to share his personal wealth with members of one of the most disadvantaged communities in the nation. Lemonis' passion for business has landed him to star in CNBC's primetime reality series, The Profit, where he saves struggling businesses by investing his own money and mentoring business owners.
Season two of The Profit features eight new one hour episodes and premiered Tuesday, February 25th, at 10pm ET/PT. Viewers see his personal mantra ring true, "Business success is about the three Ps: People, Process and Product."