LINCOLNSHIRE, IL--(Marketwired - Oct 29, 2015) - Marcus Lemonis, serial entrepreneur and host of CNBC's The Profit, has partnered with Bentley's Corner Barkery, a family-owned business founded by Lisa and Giovanni Senafe, on the newest episode of The Profit. Focused on helping pets and their owners understand the value of healthy foods and wholesome treats, this business started seven years ago with a promise of offering genuine meat products for feeding pets that is made in the USA. The pet food chain has since grown to encompass seven stores across the Chicagoland area.
"Partnering with Bentley's and becoming involved in this vibrant and creative natural pet food business is an exciting, new opportunity. While the healthy product offerings speak for themselves their business process was failing due to lack of consistency and clear leadership, hindering their success," said Lemonis. "This is a great example of why it's the combination of people, process and product that are essential to a successful business model."
The premiere of this season's The Profit aired Wednesday night at 10:30pm ET/PT on CNBC after the GOP debate, and will rebroadcast on Tuesday, November 3 at 10pm. The episode featured Lemonis stepping in to assist Bentley's Corner Barkery to turn around their struggling business and repair the stress and fatigue among its employees and owners. Bentley's was in need of assistance to streamline their pricing structure, increase product offerings and develop brand consistency in order to help them meet demand for their quality product, but they were struggling to recover from years of poor business decisions and acquisitions.
With Lemonis' advice and financial support, Bentley's efficiently reorganized their retail locations, created a more diverse inventory of in-stock materials and more efficiently organized and marketed their facilities.
"As a result of Marcus' direction, we now offer a wide array of product at affordable prices for our entire customer base," remarked Giovanni Senafe, Co-Founder of Bentley's Corner Barkery. "We feel that our infrastructure now has a great new foundation and we are looking forward to future growth and productivity."
CNBC's The Profit airs Tuesday nights at 10pm ET/PT. The rebroadcast of the Bentley's Corner Barkery episode will air throughout the week. Check local listings for more information.
About Bentley's Corner Barkery
Bentley's Corner Barkery opened its doors in 2008 with a mission to feed animal lovers' pets genuine real meat products made in the USA. Their dedication to customers' animals is why they hand pick and research every item stock on their shelves, so you can be at ease when making any purchase at any of its retail stores throughout the Chicagoland area. Started from a single retail store seven years ago, Bentley's Corner Barkery has now grown to encompass seven locations offering natural pet food, a variety of treats, toys and more! For more information on Bentley's Corner Barkery and to browse items available for purchase visit http://getbentleys.com/
About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Marcus Lemonis LLC as well as Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization. Visit www.campingworld.com for more information.
Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit airs Tuesdays 10pm ET/PT on CNBC.
More about Marcus Lemonis can be found at http://www.marcuslemonis.com, Facebook https://www.facebook.com/marcus.lemonis and Twitter @MarcusLemonis
Contact Information:
For media, contact:
Karen L. Porter
Director of Media Services