SOURCE: Polaris Media Group

Polaris Media Group

November 03, 2009 03:03 ET

Entrepreneur Opportunity Often Pursued for the Wrong Reasons

Achieving Success Requires a Strong Desire to Accomplish Something -- Polaris Media Group

LOS ANGELES, CA--(Marketwire - November 3, 2009) - Contrary to popular belief, a recent study revealed that the majority of people who start their own business do so because they don't want to work for someone else. Shane Krider, founder of entrepreneurial skills training company Polaris Media Group, says it takes a lot more than not wanting a boss to achieve success with an entrepreneur opportunity.

The study, entitled "The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By," published by Scott A. Shane, a professor at Case Western Reserve University, also revealed that those who start businesses primarily because they don't want to work for someone else rarely rise above a virtually stagnant sole proprietorship.

"The results of this study don't surprise me," said Krider. "To accomplish something, you need to have a strong desire to achieve a goal. You have to want to create something, not simply avoid something -- like a boss."

Krider also said this might well explain why 75% of new businesses fail within their first three years.

"It takes enthusiasm to make a go of it. It's hard to get enthusiastic about nothing other than not having to deal with a boss every day."

According to Krider, and others who train and coach people to success in entrepreneurial opportunity, focus, passion and desire are key to overcoming the obstacles one can face as an entrepreneur.

"If someone really wants to achieve success, someone like me can help them. But if they're just trying to avoid putting up with a boss, they won't make it. They need a purpose. Fortunately, our coaching helps them with that, too."

For more information on achieving success with an entrepreneur opportunity, visit

About Polaris Media Group

The Polaris Media Group mission is to help men and women achieve success and gain financial independence by providing effective educational materials and events that enhance self confidence and grow self reliance. The programs are based on the real possibility that individuals can create an improved lifestyle through an understanding of entrepreneurial skills and application of wealth creation strategies. We believe that the individual has the ability to realize their inherent potential and live a life of personal fulfillment. For more information, visit

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