SOURCE: Polaris Media Group

Polaris Media Group

August 27, 2009 14:26 ET

Entrepreneur Spirit Thrives Despite Dim Economic News

Launch of New Personal Development Program Imminent -- Polaris Media Group

LOS ANGELES, CA--(Marketwire - August 27, 2009) - Despite the worst economic news in decades, Americans' interest in entrepreneurial ventures and home based business is thriving.

The U.S. Bureau of Labor Statistics' most recent survey of joblessness in metropolitan areas states unemployment rates are higher in June than a year earlier, in all 372 metropolitan areas it surveys. U.S. Commerce Secretary Gary Locke said in a speech last week in Kansas City, Missouri, that the recession "has now gone on longer than any since World War II." The human costs of the grim statistics are brought to life in daily local news reports of company closures and layoffs.

Yet interest in entrepreneurship is not waning. In the past five months, Google's search volume trends reveal that in the United States, search of the term "entrepreneur business" on their website has more than doubled. In June, Americans searched the term "home based business" on Google more than 1,000,000 times. Even the discouraging economic news cannot dampen the determination of individuals who possess the vision to succeed.

Indeed, economic downturns have proven to be fertile ground for entrepreneurs to start a business and succeed. At the end of the Great Depression, Hewlett-Packard was founded in a garage in Palo Alto and now operates worldwide. The Eisenhower recession (1957-1958) gave rise to the Hyatt, Burger King and International House of Pancakes Corporations, which continue to be leading brands today. In 1973, the oil crisis that battered the economy didn't faze the founding fathers of Federal Express and LexusNexus. Those entrepreneurs went on to create substantial personal fortunes.

To foster that entrepreneurial spirit, a new company called Polaris Media Group will launch worldwide on 09.09.09. The company will provide skills training for independent business success and personal development. Additional details will be posted in the coming weeks at

About Polaris Media Group

Polaris Media Group provides resources that ignite creativity through practical exercises and real-world experience. Polaris believes you can achieve success in any climate. Instead of relying on others for motivation, you can be your own 'true north.' For more information, visit

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