SOURCE: Entrepreneur Michael S. Robinson

February 19, 2013 10:15 ET

Entrepreneur's Book One Hundred Pennies Is Call to Action: Reinvent Government, Create Jobs, Stimulate Economy

NEW YORK, NY--(Marketwire - Feb 19, 2013) - The common sense ideas that New York Staffing Services, Inc. founder and CEO Michael S. Robinson presents in his just-released book, One Hundred Pennies (, may come across as just too obvious to work.

But other entrepreneurs who have traveled the same bumpy road of entrepreneurism and survived its unpredictable pot holes and slippery-when-wet curves will especially relate to Robinson's business life story. In it he re-counts his survival strategy in response to the 9/11 tragedy, chronic and repeated frustration with the Federal government's Small Business Administration, and bureaucratic boondoggles of red tape imposed by government agencies on all levels that seem to stifle instead of stimulate the expansion of job-creating businesses.

"I know that my experience is not so different than millions of other entrepreneurs who had a dream and vision for creating a new service that corporations and other large institutions could both benefit and profit from," said the 48-year-old Robinson, who immigrated to the United States from St. Vincent and the Grenadines as a teenager. "Most of us have faced extraordinary challenges with little or no help from government agencies created to help small businesses. In this era of 'too-big-to-fail' government has essentially abandoned the small business sector by burdening it with onerous regulations and inconsistent policies. As a result, significant growth and expansion often remain elusive. Only those of us 'too-determined-not-to-fail' survive."

But One Hundred Pennies is far from being a tale of woe. Seasoned business owners might especially benefit from reading the compact, 160-page book with a highlighter and starting with the final chapter. That's where Robinson sums up his primary themes and call to action by other entrepreneurs to pressure big government, in particular, to be more responsive to their needs. Paramount to his blueprint for stimulating economic growth and the expansion of small businesses is his concept for creating a National Centralized Business Resource Center. This online repository would provide one-stop shopping for all 50 states' requirements and paperwork needed by any business wanting to expand both intra- and interstate. 

As noted by Robinson, New York City's five boroughs generally offer government policy consistency. But what is the established standard in the country's largest metropolis is not necessarily or even likely to be the norm in other parts of New York State, much less the rest of the country. "And overlooking government paperwork or licensing requirements -- because you didn't know they even existed -- can result in stiff penalties," said Robinson. "Even government regulators don't always know the laws governing similar yet different businesses."

Robinson said the inspiration for his book was triggered by an invitation he received to represent small businesses at a White House meeting with President Obama. However, he was "let go," figuratively speaking, due to a government "cut back" on the invitation list. Having diligently prepared various concepts to stimulate economic growth, including government "internships" for welfare recipients, ambitious Veterans re-tooling programs, and hiring incentives for employers, to name just a few, Robinson began reaching out to government officials in his adopted city, starting with the Mayor's office. "I was eventually 'trickled down' to aides to the City Council Speaker. And while I welcomed the eventual audience that I received, I concluded that the meeting amounted to not much more than polite head nodding and note taking. That's when I felt compelled to write One Hundred Pennies.  I wanted to kick off a critically needed, national dialogue about the importance of the small business sector to the health of our economy."

The book's title was inspired by the Department of Commerce statistic that for every "one hundred pennies" generated from the Gross Domestic Product, almost sixty pennies come from small business. "So why does it seem like small businesses are treated as an afterthought by both our government and big businesses, especially during difficult economic times," he asks.

Although Robinson's original intent was to pursue a career in the arts, he quickly changed his focus and landed a job on Wall Street while putting himself through Brooklyn College where he earned a Bachelor of Science degree in Business Management and Finance. After advancing his career through various Wall Street investment banks, Robinson founded his staffing business, initially working from his Brooklyn apartment. Today, his multi-million dollar business has a presence in over 12 states and provides employment for thousands of people annually.

One Hundred Pennies is available through Amazon, Barnes & Noble, and Microbin Publishing. Robinson is available for book signings and speaking engagements by calling 1-212-425-2979.

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