SOURCE: Enversa

January 17, 2007 14:00 ET

Enversa Expands Sales, Client Service Staffs

NEW YORK, NY -- (MARKET WIRE) -- January 17, 2007 -- Enversa, developers of a proprietary, real-time, web-based media bidding tool, announced today that it has expanded its sales and client services departments. Joining New York-based Enversa are Naomi Bradford as business development manager; Jon Cooke as account manager; and Felicia Robinson as business development coordinator.

"2007 will be a year of significant growth for us as the advertising community accelerates testing and adoption of web-based media bidding tools," said Jim Else, executive vice president, Enversa. "As the only tool that can expedite the buying of all forms of media, in all dayparts and positions, we believe that Enversa is best-positioned to capture the lion's share of the web-based media bidding market. The addition of Naomi, Jon and Felicia to our team will enhance our client service and enable us to ratchet up our sales efforts."

Bradford joins Enversa from BBC World, the BBC's flagship news channel, where she was director, North America. In this role, she sold BBC World across a variety of platforms to senior clients and agencies in all North American markets, Canada, South and Latin America and the Caribbean. She also served as acting publisher and head of sales for BBC Music Magazine; associate publisher and head of production, Profile Pursuit; new product development manager, BBC Worldwide; and advertising manager, BBC Magazines.

Cooke joins Enversa from Yahoo! Hot Jobs, where he was an account executive responsible for calling on Fortune 100 accounts for the sale of Yahoo's suite of media products. He also served as sales & marketing assistant manager, SBLI USA; and as an account executive, Inkladder Media.

Robinson joins Enversa from 0260, Inc., a full-service marketing, graphic and web design firm, where she was business development/sales administrator. At 0260, Robinson facilitated the sales of strategic marketing development services and high-end graphic design services that augmented clients' corporate identity, branding and marketing objectives. Previously, she was executive assistant to the executive vice president of advertising sales for NBC Universal Television Networks and was circulation manager for the Assn. for Behavioral and Cognitive Therapies.

About Enversa

Enversa is the developer of a real-time, web-based media bidding tool that benefits all the key players in the media-buying market: agencies, advertisers and media properties. Enversa's turnkey software easily integrates with agencies' existing systems at agencies, allowing agencies to implement their media buys as they have traditionally done. Enversa's real-time approach significantly reduces the time necessary to negotiate rates and results in better pricing for agencies and their clients. Enversa is unique in that it can be used to buy all types of media, including television, radio, print, Internet and out of home, and in all dayparts and positions, enabling agencies to secure the same quality media for their clients that they would in face-to-face negotiations.

Contact Information

  • Contact:
    Mark Braff
    Braff Communications LLC
    201-612-0707
    Email Contact