SOURCE: enVie Interactive

enVie Interactive

July 06, 2011 09:00 ET

enVie Interactive™ Launches Open Beta of VIE™: Virtual Island of Entertainment™, a 3D Virtual World That Appeals to an Underserved Female Audience

A Unique 3D Social Experience With Mystical Elements Creates a New Category of Online 3D Entertainment for People Seeking a More In-Depth, Sophisticated Game Experience

SUNNYVALE, CA--(Marketwire - Jul 6, 2011) - enVie Interactive LLC, a ground-breaking developer, publisher and distributor of interactive entertainment, today announced that VIE: Virtual Island of Entertainment is now available for immediate public download at VIE, a 3D virtual world with social game elements, is set on an island where people can meet, play and indulge through live events, games, quests and mysterious adventures. VIE (pronounced "vee" -- from French, meaning "life") fulfills an unmet need in the marketplace by addressing the interests of the expanding female social gaming audience and raises the bar of what is possible to achieve in a free-to-play social game with its deep storyline and stellar graphics.

"With its tone of luxury, style and sophistication, VIE moves the 2D social and casual game market into spectacular 3D, for a deeper, more engaging and interactive experience," said Stacey Hirata, President of enVie Interactive. VIE is positioned to attract the 'Blue Ocean' Market located between traditional MMOs and casual or social games, and has focused on appealing to the female audience. Outside of the hardcore game & MMO audience there are 100 million Americans actively playing casual games, exploring Virtual Worlds, and matchmaking online. More than 50% are women. "We've taken VIE to the next level with an engaging 3D experience, where players are given choices and can interact with friends new and old in real-time, rather than be confined to a 2D world."

VIE creates an environment for players to engage in "Productive Play," where players spend hours indulging their VIP lifestyle, connecting to others, and growing within the game. "Our guests follow their passion here, and because of that they find their community. That's meaningful because it feeds the basic human desire for connection and community and fun," said Philo Northrup, Co-Founder of enVie Interactive. "By pulling them into the experience -- not pushing them -- we allow VIE players to choose how to have fun: solve mysteries, discover the island's history, go clubbing, visit the casino, see the fashion shows, go shopping, mix cocktails, and personalize your luxury condo."

"Feedback from our closed beta users has been critical to our optimization of game mechanics, engagement levels and performance" said Hirata. "Our community influencers have been instrumental in helping us identify new and innovative ways to enhance the features of the game and make the overall guest experience more engaging and intuitive."

About enVie™ Interactive LLC
Based in Sunnyvale, California, enVie Interactive LLC is a ground-breaking developer, publisher and distributor of interactive entertainment. Players can sign up for enVie's flagship product, VIE: Virtual Island of Entertainment at, join us on Facebook at or follow us on Twitter -- @VIEtheGame to receive additional information.

Contact Information

  • Rhonda Giedt
    enVie Interactive
    Email Contact