November 05, 2009 12:38 ET

Environmental Consulting Experts Unite as Summerhill

Multi-pronged approach powers big environmental payoff for companies

TORONTO, ONTARIO--(Marketwire - Nov. 5, 2009) - Summerhill today announced the amalgamation of five organizations under a common brand, creating a consolidated business platform to meet the expanding demand for its environmental services. Summerhill Group, Clean Air Foundation, Transformative Technologies, Carbon Reduction Fund and Eco-Impact officially united under one umbrella brand that employs over 2,200 full-time staff and part-time representatives across Canada. 

"Summerhill connects consumers to better choices for the environment and creates new markets for environmentally preferable products and services," said Ersilia Serafini, CEO of Summerhill. "We do this through the creation of turn-key strategies and initiatives that move the market toward sustainability."

Summerhill has successfully provided its clients and partners with huge payoffs in revenue and reputation by developing and implementing groundbreaking environmental strategies. For over 15 years, Summerhill has been working with top Canadian retailers, utilities, manufacturers, industry associations and government to develop strategies that help transform them into environmental leaders who can appeal to customers through results-based programs and strategies that benefit both the environment and their bottom line.

"Summerhill programs and strategies successfully raise awareness and convert good intentions into real environmental actions that produce measurable results," said Serafini.

Summerhill believes that lasting environmental change is best achieved by a combination of behavioural research, promotion of environmental awareness and market incentives. Summerhill's unique approach to business lies in its successful balance of corporate objectives and NGO values. This is why it has multiple divisions that employ diverse strategies to effect positive change. 

"Summerhill offers a contemporary business structure that blends social innovation, environmental advocacy and marketing savvy to transform markets to sustainability," said Ian Morton, Summerhill Chairman. 

With the integration of five divisions, Summerhill designs a wealth of opportunities for its clients to pioneer environmental stewardship:

  1. Summerhill Strategy (formerly Summerhill Group), develops sustainable strategies for major retailers, utilities, manufacturers and government organizations;
  2. Summerhill Impact (formerly Clean Air Foundation), designs and delivers branded consumer engagement and community outreach programs that provide incentives for reducing emissions, drive conservation and encourage environmental stewardship, while delivering tangible results;
  3. Summerhill Carbon (formerly Carbon Reduction Fund), quantifies and offsets carbon emissions and creates new opportunities for action;
  4. Summerhill Innovation (formerly Transformative Technologies), brings new sustainable products, renewable energy and energy-efficient technologies to market; and
  5. Summerhill Foundation (formerly Eco-Impact), a new charity working with individuals, corporations and government to bring about lasting environmental change.

"To achieve significant environmental results it is crucial to influence society's behaviours through market forces," said Serafini. "With our multi-dimensional approach, Summerhill works with diverse stakeholders to achieve verifiable outcomes that have a positive effect on the environment." 

Summerhill is North America's leading market transformation organization, with the mission to develop and execute strategies that move the market toward better choices for consumers and the environment. Summerhill works with over 50 electric and gas utilities across the country and engages more than 40 retailers and manufacturers on various strategic environmental initiatives. Summerhill has extensive experience in running large-scale campaigns that successfully motivate people to take environmental action. With offices in Toronto, Montreal, Regina, and New York, Summerhill has 50 full-time staff and over 2,200 part-time representatives trained for program delivery across Canada and the U.S. Please visit us at

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