SOURCE: Pacific Peak Investments

July 27, 2005 08:53 ET

EON Beverage Group, Inc. Signs Agreement With Rudy International Marketing

EON to Develop a New Line of Beverages Around Notre Dame's "Rudy" Ruettiger

LOS ANGELES, CA -- (MARKET WIRE) -- July 27, 2005 -- Pacific Peak Investments (OTC BB: PPKI) announced today that one of its portfolio companies, EON Beverage Group, Inc., has signed an agreement with Rudy Marketing International. Rudy Ruettiger, the inspiration behind the TriStar Pictures movie "Rudy," will work with EON to develop a unique line of beverages designed to take advantage of the desire by consumers of all ages to reduce the amount of sugar in the beverages that they drink. These beverages will be powered by EON structured purified water which will enhance absorption and hydration resulting in superior performance levels.

Jim Harford, President and CEO of EON Beverage Group, Inc., stated, "The beverages we are working on with Rudy will be very unique and truly innovative for the beverage industry. Rudy is internationally recognized because of the incredible success of the movie that detailed his quest to become a student, a football player and a graduate at the University of Notre Dame. His determination and grit to achieve his goals became the basis for a very successful career as a motivational speaker. Rudy's two themes of 'It all starts with a dream' and 'Never Quit' have become an inspiration to millions of kids and young adults throughout the world. We anticipate the 'Rudy' beverages being available to consumers by late fall 2005."

Rudy Ruettiger stated, "I am thrilled with the opportunity to work with EON to launch an innovative and healthy line of beverages. Beyond my endeavors to be a mentor and inspiration to people of all ages, I am particularly concerned about the health of our youth and young adults as it relates to the prevalence of diabetes, even amongst athletes. This unique line of beverages will be a clear step in the right direction."

For further information about Rudy Marketing International, including the Rudy Foundation, please visit www.rudyinternational.com.


About EON Beverage Group, Inc.

Bedford, Texas-based EON Beverage Group, Inc. markets bottled water under the brand name "EON." The uniqueness of this product is a new concept called "structured water." The water molecules organize themselves through hydrogen bonding into distinct molecular structures. EON structured water is formed through a proprietary process (patent pending) which reconfigures the molecular structure of purified water. It is a manufactured replication of the natural structures found in all fruits and vegetables as well as new born infants. This allows the users of EON water to achieve enhanced intra-cellular hydration through significant absorption capability which is crucial for biological activity and improved athletic performance. For further information about EON Beverage, Inc., please visit www.essenceoflife.com.


About Pacific Peak Investments

As an investment company that has elected to be treated as a "business development company" (BDC) under the Investment Company Act of 1940, Pacific Peak Investments is looking to invest in companies that can demonstrate a history of economic fundamental values prior to the acquisition. These entities will have the prospect for expansion from their existing base as a result of access to additional capital and/or additional management acumen. As part of this strategic process, the Company is looking for investment opportunities in all consumer product categories and/or services that have the potential for a positive return on investment, both in terms of current income and capital appreciation. The Company presently holds equity positions in EON Beverage Group, Inc., Titanium Design Studio Inc. and Island Tribe Inc. For additional information about Pacific Peak Investments, please visit www.pacificpeakinvestments.com.

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This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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