SOURCE: EON Reality Inc.

June 13, 2007 13:00 ET

EON Reality to Create World's First Interactive 3D Virtual Home Stager for Matrix AB

Scandinavian Architectural Visualization and 3D Modeling Provider Deploys EON Reality's Software in Real Estate Sales Tool

IRVINE, CA--(Marketwire - June 13, 2007) - EON Reality Inc., the world's leading interactive 3D software provider, today announced that Matrix AB, a provider of architectural visualization and 3D modeling services, has selected EON Reality to develop and launch the Matrix 3D Virtual Home Stager, a 3D, interactive real estate virtual configurator based on EON Reality's software technologies.

The Matrix Virtual Home Stager enables Scandinavian home buyers to not only view properties on the Internet, but to furnish them according to their own tastes before visiting the actual property. Prospective buyers can log in to their future homes on the Matrix Web site, decorate, arrange furniture and home appliances, and select color schemes for walls and flooring. This year, approximately 15,000 apartments will be available for 3D viewing and configuration and 50,000 apartments will be available by the end of next year. In addition, Matrix and EON Reality are planning to introduce the North American version of the Matrix Virtual Home Stager in the near term.

"We are very pleased with the quality of the Virtual Home Stager and the advanced features that EON Reality has helped us to create," said Jonas Carlberg, chief executive officer, Matrix AB. "The home-buying process can be challenging, as it is difficult for buyers to imagine their dream home when looking at an empty space. It also takes time and effort to walk through each and every property. With the Home Stager, we give buyers the ability to envision their future homes, which also helps to expedite the home-buying process."

The Virtual Home Stager interface is built on EON's Space Planner platform, which powers interior space configuration in virtual space. EON Reality's patent-pending EON Server technology enables the Home Stager to dynamically access any combination of a large number of interior décor options over the Internet.

"Giving buyers the ability to create their future homes in the virtual world is a tremendous leap forward for the real estate industry," said Dan Lejerskar, chairman, EON Reality. "The Home Stager carries the potential to change the entire property sales process, and introduces the possibility that buyers can eventually purchase furniture, floors and other accessories online and have it delivered before they move in. The Matrix Virtual Home Stager lets a buyer decorate and walk through their future home without having to lift more than a finger."

Create Your Dream Home in Virtual Space

To test drive the Matrix Home Stager, please visit

About EON Reality

EON Reality Inc. is the world's leading interactive 3D visual content management and Virtual Reality software provider. Its powerful, breakthrough technology enables users to experience more by revolutionizing the way companies leverage their digital assets throughout the product lifecycle. Industry leaders, including Suzuki, Siemens, John Deere, Atlas Copco, Toyota, Tetra Pak, Boeing, Bombardier, Intel, Peterbilt, Lexus, Whirlpool, Honeywell, GE Healthcare and Stryker, use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support. For further information regarding EON Reality, visit

About Matrix

Matrix AB is one of Europe's leading suppliers of visualization and 3D modeling for architectural services. Combining advanced CAD technology, professional architects and deep industry know-how, Matrix AB offers attractively packaged solutions to industries such as real estate and whitegoods. Matrix AB has a total of 100 employees at offices in Stockholm, Berlin, Oslo and Copenhagen and new markets are under consideration. For more information, please see:

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