SOURCE: Healthline Networks

December 05, 2006 08:30 ET

Eons Selects Healthline to Provide "Medically Guided" Health Search and Navigation for New Media Portal

Partnership Enhances Popular "50-Plus" Website With Web 2.0 Health Search Features

SAN FRANCISCO, CA -- (MARKET WIRE) -- December 5, 2006 -- Healthline Networks, the leading provider of intelligent health information services, today announced that it has been selected by Eons™, the 50-plus media company for baby boomers and seniors, to provide health search and navigation services. Beginning in early 2007, when Eons members and visitors look for health or medical information on the Eons website, they will have access to results and navigation tools powered by Healthline's "Medically Guided" semantic taxonomy, the largest consumer medical database of its kind.

Searching for health information on Eons will be transparent. When visitors enter a search term into Eons' cRANKy™ search box -- the first age-relevant search engine for adults 50 plus -- Healthline's proprietary HealthFind™ technology will instantly identify whether the search term is related to health and will return contextually relevant results based on a combination of Healthline's search technology and Eons' member rating and ranking algorithms.

Eons will integrate three additional Healthline semantic services into its health search service: Eons Answers, HealthIdeas and HealthLinks™. Eons Answers will be the first search result shown on the cRANKy results page. It will contain a more robust description of the result in response to the user's query and will link to very relevant, high-quality content made available from Eons or Healthline. HealthIdeas provides searchers with a suite of health information navigation tools, including Healthline HealthMaps® visual search developed by doctors and medical informatics professionals to help the user navigate more precisely within results rather than continually returning to the search box. Another proprietary feature, HealthLinks, intelligently identifies health and medical terms within article text and automatically hyperlinks them to deeper, related content within that topic.

"Eons and Healthline share a vision -- we're both dedicated to providing the best information to our members to allow them to live the most robust lives possible," said W. Lee Goss, chief operating officer, Eons. "Health issues are often top of mind for our members, and Healthline offers the best Web 2.0 health search resources to help our audience better the health of themselves and those they care about."

Healthline Networks' suite of intelligent health information services includes search, navigation and content components to help consumers navigate the complex world of health and medicine in an often cluttered and confusing online environment. Through its relationship with Healthline, Eons will give its audience access to the HealthWeb -- 170,000 top health and medical sites representing more than 150 million pages of quality content across the Internet, as well as thousands of licensed physician-reviewed articles. To present this information in medically accurate context, Healthline worked with over 1,100 physicians and its team of medical informatics professionals to develop the largest semantic taxonomy of its kind for consumer health, which integrates multiple databases covering drugs, symptoms, risk factors, physician specialties, diagnostic and treatment procedures, insurance billing codes, synonyms and more -- to deliver the most precise, relevant search results for health information seekers.

"Eons is delivering a tremendous resource to the 88 million 50-plus individuals who are living larger and healthier lives using the Internet," said West Shell III, Healthline Networks chairman and chief executive officer. "We see great synergy in partnering with Eons and innovating together on how their growing community finds, understands and shares health information."

About Eons

Eons is a 50-plus media company inspiring a generation of boomers and seniors to live the biggest life possible. Founded by Jeff Taylor, creator of Monster.com, Eons launched on July 31, 2006. Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners and Sequoia Capital. The company is headquartered in Charlestown Navy Yard, Boston. For more information visit www.eons.com

About Healthline

Healthline Networks offers an innovative approach to meeting the needs of today's health information seeker. The company's unique consumer healthcare taxonomy, started in 1999 in collaboration with 1,100 medical specialists, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners -- a network of trusted destination sites that include publishers, portals, search engines, employers and health plans -- help consumers navigate the complex world of healthcare information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

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